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Zara "revives campaigns from the last few decades" by releasing a new "archive collection".


That old thing? It's vintage Zara! The retailer is re-releasing standout pieces from the 90s and 90s – but they cost more than your usual bargains

  • The retailer Zara has presented a new archive collection line in the Covid 19 crisis
  • The limited edition line includes 17 of the brand's most outstanding items from 1996 to 2012
  • Every element has been carefully redesigned to keep it up to date with trends
  • Comes after owner Inditex announced plans to close 1,200 of its stores worldwide

Retailer Zara has released an archive capsule collection of some of its classic clothing items as the Covid-19 crisis continues to hit main drag.

The retailer launched a collection of 17 standout pieces from 1996 to 2012, priced a little higher than the retailer's usual bargains. It ranges from £ 26 for a simple shirt to £ 89.99 for a simple black dress and £ 160 for a camel coat.

Every item in the archive collection has been carefully revised to keep it up to date with the latest trends. The brand uses campaigns shot with Kate Moss, Stella Tennant and Amber Valletta to promote the pieces.

It did so after the high street retailer was hit by the coronavirus lockdown. Inditex, the Spanish owner of the high street retailer, warned that the pandemic had "a very significant impact" on its business.

Retailer Zara has launched an archive capsule collection of some of its classic clothing items that are in the midst of the ongoing Covid-19 crisis, including this £ 160 coat

The retailer has re-launched 17 pieces that it considered standout garments from 1996 to 2012, including a £ 30 white shirt (pictured) and sleek black jumpsuit

The retailer has re-launched 17 pieces that it considered standout garments from 1996 to 2012, including a white shirt and sleek black jumpsuit for £ 89.99 (pictured).

The retailer has re-launched 17 pieces that it considered standout garments from 1996 to 2012, including a classic £ 30 white shirt (left) and sleek black jumpsuit (right).

The pieces in the collection launched online this week include leather skirts and pants, and square toe boots.

The range also includes many of the brand's clothing, including small black slip dresses for £ 50 and sexy flared jumpsuits for £ 90.

In the meantime, shoppers can also purchase a masculine style three-piece suit with wide-leg pants, a black blazer, and a matching vest.

As part of the launch, the brand re-released photos of archive campaigns over the years with multiple supermodels posing in the clothes.

The retailer uses some of its classic campaign images to promote the range, including this shot of Kate Moss from the 2002-2003 Fall / Winter collection wearing a £ 26 top and £ 150 pants

The retailer uses some of its classic campaign images to promote the range, including this fall / winter 2002-2003 shot of Kate Moss wearing a top for £ 26 and pants for £ 150

Stella Tennant wears the 96-pound coat and 90-pound leather skirt

Kate Moss in an off the shoulder dress for £ 90

The 17-piece collection features some of the brand's classic items that have been remodeled for modern audiences (pictured left, Stella Tennant wears the coat for £ 96 and leather skirt for £ 90, and right, Kate Moss for the off-the-shoulder dress for £ 90) .

Regarding the launch, a brand spokesperson said: "The collection revives Zara campaigns from the last few decades and includes revamped garments from previous seasons that are presented through a selection of campaign images and give them an updated look."

A popular shop on Kate Middleton and Queen Letizia's main drag, Zara opened in 1975 before launching in the UK in 1998.

The new start comes after a few challenging months for Zara amid the ongoing crisis on the main street following the coronavirus lockdown.

Inditex, the owner of Zara, announced in June that it would close up to 1,200 stores worldwide.

The new start comes after a few challenging months for Zara amid the ongoing crisis on the main street following the coronavirus lockdown

The new start comes after a few challenging months for Zara amid the ongoing crisis on the main street following the coronavirus lockdown

Inditex said it would "absorb" between 1,000 and 1,200 mostly smaller stores, with losses focused on older stores from brands other than Zara.

The other labels of the Spanish company include Bershka, Pull & Bear and Massimo Dutti.

Closures were expected to mainly affect stores in Europe and Asia, while Inditex said the number of employees will remain stable as employees offered roles in other professions like shipping online purchases.

The store closings are part of the Spanish company's new $ 4.5 billion strategy of investing in technology to make it easier for customers to track the items they want and to break the boundaries between online and in-store purchases to blur.

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