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YouTuber Zoella Sugg buys £ 2m Brighton Loft after using taxpayer cash for vacation workers


Multimillionaire YouTube star Zoella has poured nearly £ 2 million into a trendy New York loft-style office – demanding thousands of pounds in taxes to pay her office manager.

MailOnline announced last week that the hugely successful vlogger – real name Zoe Sugg – was paying her "Girl Friday" Holly Macey for £ 25,000 a year under the government's coronavirus vacation program, even though her business was booming during the lockdown.

Now her company has bought a £ 1.9million building in Brighton's trendy North Laine and has been given permission to convert part of it from residential to commercial use.

Since the pandemic hit the economy leaving thousands unemployed, 30-year-old Sugg, who is believed to be worth around £ 5 million, has signed mega-deals to for BMW, GHD, Etsy and Spotify advertise.

Multimillionaire YouTube star Zoella has poured nearly £ 2 million into a trendy New York loft-style office – demanding thousands of pounds in taxes to pay her office manager

Her company AtoZ has bought a £ 1.9million building in Brighton's trendy North Laine and has been given permission to convert part of it from residential to commercial use

Her company AtoZ has bought a £ 1.9 million building in Brighton's fashionable North Laine district and has been given permission to convert part of it from residential to commercial use

In the past few months, 30-year-old Sugg, believed to be worth around £ 5m, has signed mega-deals to promote BMW, GHD, Etsy and Spotify. To cope with the expansion, she and her friend, 27-year-old fellow vlogger Alfie Deyes, decided to buy their own luxury space to work there

In the past few months, 30-year-old Sugg, believed to be worth around £ 5m, has signed mega-deals to promote BMW, GHD, Etsy and Spotify. To cope with the expansion, she and her friend, 27-year-old fellow vlogger Alfie Deyes, decided to buy their own luxury premises to work there

According to the real estate agent, the New York-style property, which was a four-bedroom house with commercial space below, is based on the post-industrial chic of the loft apartments in downtown New York

According to the real estate agent, the New York-style property, which was a four-bedroom house with commercial space below, is based on the post-industrial chic of the loft apartments in downtown New York

To cope with the expansion, Sugg and her friend and business partner, 27-year-old vlogger colleague Alfie Deyes, decided to buy their own luxury space to work there.

The news that Zoella was using the vacation system to pay one of her employees aroused anger and led one MP to describe it as "outrageous".

A source told MailOnline, "The vacation program was set up for companies that really suffered during the pandemic, but theirs are getting stronger, or so it seems.

"She should pay back the vacation pay."

According to the real estate agent, the New York-style property, which was a four-bedroom house with commercial space below, is based on the post-industrial chic preferred by the loft apartments in downtown New York.

Building permit approval documents approved by Brighton & Hove City Council reveal Sugg's plan to demolish virtually all of the interior walls on both upper floors to make the most of the bright, airy space.

Oak floors on the 1,200 m² first floor round off the look, and according to the details, the 900 m² second floor with its “raw white plastered walls” looks “wonderfully Italian”.

By purchasing ownership of the building, Sugg's AtoZ Creatives business also receives income from the three commercial units on the ground floor, which currently house a restaurant and tattoo parlor.

David Toscano, owner of Cin Cin restaurant, said: “The entire building had been in the market for a while and we knew it had been sold when we received a letter telling us that our new landlord was A to Z would be.

“Unfortunately we haven't been able to open since St. Patrick & # 39; s Day due to the layout of the restaurant, but we want to continue at this location if we can.

Building permit approval documents approved by Brighton & Hove City Council reveal Sugg's plan to demolish virtually all of the interior walls on both upper floors to make the most of the bright, airy space

Building permit approval documents approved by Brighton & Hove City Council reveal Sugg's plan to demolish virtually all of the interior walls on both upper floors to make the most of the bright, airy space

By purchasing ownership of the building, Sugg's AtoZ Creatives business will also receive income from the three commercial units on the ground floor, which currently houses a restaurant and tattoo parlor

By purchasing ownership of the building, Sugg's AtoZ Creatives business will also receive income from the three commercial units on the ground floor, which currently houses a restaurant and tattoo parlor

MailOnline announced last week that Zoella paid her "Girl Friday" Holly Macey for £ 25,000 a year from the government's vacation program for coronavirus, even though her business was booming during the lockdown

MailOnline announced last week that Zoella paid her "Girl Friday" Holly Macey for £ 25,000 a year from the government's vacation program for coronavirus, even though her business was booming during the lockdown

"I don't really know who Zoella is, we're too old to vlog but we'd like to continue here."

Local residents nearby welcomed the change of ownership and said it could make the area quieter.

A neighbor said, “It could get quite noisy over the weekend as I believe the upper floor of the building was being used as an Airbnb and we would be holding stag and hen parties until the wee hours of the morning.

“There are some young families here with children. So when things get quieter, that's good news.

“I heard from Zoella. I know she's an influencer and a vlogger, but everything is a little bit young to me. & # 39;

Zoella's recent records at Companies House in 2018 and 2019 show that her various companies are in a financially sound position, with assets well over £ 1.2m in between.

Tory MP Andrew Bridgen criticized her decision to apply the vacation program during the lockdown, saying it was intended for people in need of urgent assistance.

Lead crisis public relations consultant Mark Borkowski agreed, saying he was "amazed" that Sugg's PR team had not proposed repaying the state aid immediately – likely between £ 10,000 and £ 15,000.

"It would be a simple and sensible gesture to take the sting of this will and the damage it has done to its brand," he told MailOnline.

David Toscano, owner of Cin Cin restaurant downstairs, said, "The entire building had been in the market for a while and we knew it had been sold when we received a letter telling us that our new landlord was from A until Z would be. "

David Toscano, owner of Cin Cin restaurant downstairs, said, "The entire building had been in the market for a while and we knew it had been sold when we received a letter telling us that our new landlord was from A until Z would be. "

Local residents nearby welcomed the change of ownership and said it could make the area quieter. A neighbor said, "It could get pretty noisy over the weekend as I think the top floor of the building was used as an Airbnb company and we'd be hosting stag and hen parties."

Local residents nearby welcomed the change of ownership and said it could make the area quieter. A neighbor said, "It could get pretty noisy over the weekend as I think the top floor of the building was used as an Airbnb company and we'd be hosting stag and hen parties."

Zoella's recent records at Companies House in 2018 and 2019 show that her various companies are in a financially sound position, with assets well over £ 1.2m in between. She regularly advertises products online - for a fee

Zoella's recent records at Companies House in 2018 and 2019 show that her various companies are in a financially sound position, with assets well over £ 1.2m in between. She regularly advertises products online – for a fee

“The people out there really hurt and they won't have liked to find out she took taxpayers' money. It goes against the values ​​on which she built her social media empire.

“The kind of followers she has are notoriously capricious and easy to lose. The influencer game is like in the Wild West – its fame is gone and there is always a game on the series. & # 39;

This year there was a small setback for Team Zoella: both wax figures and Zoe's wax figures were removed by Madame Tussauds in January.

A spokesman confirmed that the figures originally issued in 2015 are now stored: “We are constantly updating what guests can expect at the attraction. The showbiz world is always changing, and so are we. & # 39;

Last week, Sugg manager Maddie Chester told MailOnline that the company was using the vacation program because its office was closed.

When asked about buying the new space, she said, "A company Zoe has a stake in has bought property."