ENTERTAINMENT

"Too Beautiful" I'm A Celebrity has lost four million viewers since the new series began two weeks ago


We are the audience … get us out of here! & # 39; Too nice & # 39; I'm A Celebrity has lost nearly four million viewers since the new series began two weeks ago

It's news that will be about as popular with ITV bosses as a bucket full of creepy crawlies.

Your flagship show I'm a celebrity … get me out of here! has lost nearly four million viewers since the new series began two weeks ago.

The first episode, set at Gwrych Castle in North Wales rather than the Australian jungle due to Covid-19, hit a high of 12 million, averaging 10.9 million on opening night. But an average of just 8.1 million signed up for the first eviction in 2020 on Friday – with a high of 8.8 million. The participants were accused of being "too friendly".

Your flagship show I'm a celebrity … get me out of here! (pictured) has lost four million viewers since the new series began two weeks ago

When Paralympian Hollie Arnold was the first to leave on Friday, Mail on Sunday columnist Piers Morgan tweeted, “I'm all for the entire #imacelebrity group and sob as they tell everyone how special they all are … as a special SPECIAL -Group … but could someone please start being a complete sucker to mess things up a bit? & # 39;

According to sources, ITV wanted to make the show "softer" and "nicer" this year because viewers stressed by Lockdown don't want to see feuds.

And ITV denied a slump in viewership, pointing out an additional 1.2 million had set in compared to the same episode last year.

The first episode, set at Gwrych Castle in North Wales rather than the Australian jungle due to Covid-19, drew 12 million viewers (Image: Hollie Arnold).

The first episode, set at Gwrych Castle in North Wales rather than the Australian jungle due to Covid-19, drew 12 million viewers (Image: Hollie Arnold).

A spokesperson added, "It is clear that this year I am a celebrity and very popular with the audience."

After their eviction, Ms. Arnold confirmed that they were happy campers. "I didn't really feel or see any tension … Everyone respected and had time for each other and had fun," she said.

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