Wrapped in a poncho, he sits in front of a campfire in the desert and stares moodily into the distance. The flames light up his heavily tattooed arms.
He is the epitome of masculinity … he is "Sauvage … wild at heart". That is the message behind the glossy advertisements for a famous Dior aftershave that are now appearing in print, on billboards, and in a TV commercial precisely tuned for Christmas – but given the events that have starred recently , less cheap.
For the man with the mustache and the floppy locks, Johnny Depp is, and one has to wonder what the legendary French fashion house thinks by advertising it barely a month after a High Court judge most of the allegations made by Depp's ex-wife Amber Heard accepted she violently attacked.
Even Hollywood, hardly a bastion of moral adequacy, regards Depp as "radioactive" after losing his significant libel case over claims that he was a "bully".
Within days of the High Court ruling, Warner Bros. dismissed him from his role in Fantastic Beasts.
Johnny Depp sits in a poncho in front of a campfire in the desert and stares moodily into the distance. The flames illuminate his heavily tattooed arms in Dior's advertisement for their & # 39; Sauvage & # 39; fragrance.
And yet it continues to be the face of the UK's best-selling fragrance. It's a Cologne, enthuses Dior, that is "both powerful and noble".
For others, right now it stinks of hypocrisy and cynicism. Dior and its owner, French luxury goods giant LVMH, have not yet commented on why Depp, Sauvage's face since 2015 – with up to $ 5 million in advertising profit – continued to be in a campaign when critics attacked have very tasteless.
Domestic violence lawyer Rachel Horman-Brown called Dior "irresponsible" last night and insulted women for continuing to use Depp.
She told MailOnline that there must be "consequences" for anyone found to be domestic abuse by a civil court.
“It is extremely disappointing and irresponsible to Dior – especially when we look at a situation that is no longer just an accusation.
& # 39; The decision was made that Depp was abusing his partner and could be labeled a bully but Dior continued to use his ad.
"It almost condones abuse and violence against women."
Domestic violence activist Rachel Williams, who nearly got killed by her ex-husband, called the advertisement a "kick in the courage" for women.
"Johnny Depp is seen as a role model and, given the events, it would be respectful for victims of domestic violence and violence to remove him from the advert," she said.
One has to wonder what the legendary French fashion house thinks when the advertisement barely a month after a high court judge accepted Depp's ex-wife Amber Heard's claims that he violently assaulted her
However, as marketers are quick to point out, Dior just follows the money.
The irony of the High Court case that so intrigued and appalled the public earlier this year is that Sauvage sales, like Depp's large and ardent fan base, appear to have increased during the trial and his followers bought it to express their support.
And after the judge's ruling on Nov. 2, internet searches for Sauvage increased by almost a quarter as Depp fans pushed each other to buy on social media.
Dior may not need much financial incentive to stand by Depp. It's a French company, after all, and France has always been significantly less sympathetic to the MeToo anti-sexual harassment movement.
Perfume makers also rely heavily on sales in Asia and Eastern Europe, where Depp hasn't gained the notoriety for its promotions that it has attracted in the UK and US.
It is also fair to assume that Dior is aware that even after Mr Justice Nicol's damned verdict – he ruled that Depp Heard was indeed abusive, as she claimed a dozen times – there are many who are still on believe his innocence.
The irony of the High Court case that so intrigued and appalled the public earlier this year is that Depp's large and ardent fan base is so large that Sauvage sales rose during the trial and its followers bought it to express their support. Pictured: Amber Heard and Johnny Depp together in 2016
However, Hollywood has still adopted a very different stance after the aftermath of the Harvey Weinstein scandal.
The trial in the high court heard evidence of Depp's monumental drug and alcohol abuse, drastic mood swings and violent behavior.
The Pirates of the Caribbean star insisted he was the real wounded man, but that was a tough position to defend in a trial in which he told his actor friend Paul Bettany that he wanted to burn Heard and drown and then & # 39; *** * her cremated corpse afterwards to make sure she is dead & # 39 ;.
Whatever the evidence of Heard's own temperament and substance abuse, it has not been brought to justice, as the judge clarified in his 132-page ruling.
He denied Depp permission to appeal despite the actor's legal team attempting to overturn the verdict this week by appealing directly to the appeals court.
Dork, 57, will also be given an opportunity to reconsider whether or not he's a bully when he sues Heard in a Virginia court next year for $ 50 million defamation in a US newspaper.
Even Hollywood, hardly a bastion of moral adequacy, regards Depp as "radioactive" after losing his significant libel case over claims that he was a "bully". Within days of the High Court ruling, Warner Bros. dismissed him from his role in Fantastic Beasts
It won't be easy, however, as the US legal system – unlike the UK – puts the burden of proof on him.
The show business can of worms he opened was uncovered yesterday when the Hollywood Reporter claimed Depp had to produce "all responsive communications" with ex-girlfriends.
Depp's attorneys will make further waves by calling Heard's alleged lover, actor James Franco and billionaire entrepreneur and Tesla electric car creator Elon Musk to prove what Depp calls his wife's infidelity.
Depp is the epitome of masculinity … he's "Sauvage … wild at heart". That is the message behind the glossy advertisements for a famous Dior aftershave that are now appearing in print, on billboards and in a TV commercial precisely tailored for Christmas
The Virginia win may bring some personal satisfaction and a few bucks to Depp, but it's unlikely to save a film career that derailed the moment Justice Nicol ruled against him.
Within days, Warner Bros had removed him from his role as the dark wizard Gellert Grindelwald in the next episode of JK Rowling's Fantastic Beasts franchise.
Given that, despite Heard's allegations, Rowling had stretched her neck to defend Depp's casting, it was embarrassing and humiliating for her.
The studio decided to re-cast the role in the middle of the series with five films, but had to pay Depp's full salary of $ 16 million despite only shooting one scene.
(As with other top stars, he had a "pay-or-play" contract that insists on being fully compensated, while there was no "morality clause" allowing the studio to fire him.)
This was only the beginning of his troubles in Tinseltown, when even his strongest allies took cover.
According to the Hollywood Reporter, who has impeccable industry sources for his stories, he is "an out of control … victim of Hollywood sycophantic culture."
A studio boss told the publication, “You just can't work with him now. It's radioactive. & # 39;
Given this dire assessment, Depp was also banned from starring in a big budget TV series about Hollywood mogul Jerry Bruckheimer's escape artist Harry Houdini.
The latter, who produced the pirate blockbusters, was considered Depp's biggest supporter in the industry.
He'd wanted to bring Depp's character, Captain Jack Sparrow, back in a cameo role in the next pirate film, but the studio, Walt Disney, had misrepresented that idea before the High Court trial.
Even in the films he wasn't ejected from, Depp is a shadow of his previous fame.
Highly respected Edward Scissorhands, Sleepy Hollow and What's Eating star Gilbert Grape earned around $ 650 million between 2003 and 2016, the year Heard filed for divorce, accusing him of “verbally and physically abusive ”.
It remains the 10th highest grossing star in terms of revenue from its films. For his latest film Minamata (about mercury poisoning in Japan), however, he received "only" $ 3 million – less than the $ 40 million he had made on each of his pirate trips.
His Hollywood standing was not bolstered by the fact that he has managed to tie himself to a number of pricey flops in recent years, including his close friend Tim Burton's 2016 Alice Through The Looking Glass and the box office howlers Transcendence and The Lone Ranger.
The Hellraiser already had a reputation for being late and misbehaving. Early next year, Depp will be embroiled in another court case, this time involving a crew member of the crime drama City Of Lies, which claims a drunken idiot beat him twice on the set.
Eric Schiffer, a publicist on crisis management for top celebrities, says Depp has "suffered immense prestige from a ruthless series of decisions that left him in septic filth."
Can he ever get out of the swamp?
Another Depp celebrity ex, Kate Moss, was dropped by Chanel and Burberry after she became involved in a cocaine scandal.
However, the controversy only cemented her "cool" appeal and her stellar career moved on quickly.
Are Dior and its owners allowed to do the same cynical calculation?
According to a producer who recently worked with Depp, he's just never been told no in the past 35 years. That's typical of Hollywood. But I've never seen it like that before. & # 39;
Many people will complain that Dior failed to say no to him.
(tagsToTranslate) Dailymail (t) Messages (t) Amber Heard (t) Christmas (t) Johnny Depp