Chocolates and other sweets could be beaten with a "sin tax", while alcohol bottles could be sold with health warnings. This was announced today.
Ministers are considering taxing them in the same way that fizzy drinks are levied as a "nuclear deterrent" if other measures presented by Boris Johnson today are unsuccessful.
This policy, announced by the David Cameron government in 2016 and introduced by Theresa May in 2018, provides for a charge of 24p per liter on beverages with more than 8g of sugar per 100ml and 18p per liter on beverages with 5 g to 8 g per 100 ml.
This has resulted in the British sugar consumption in beverages falling by more than a teaspoon per person per day, according to a large study in January.
The idea is under investigation, although Downing Street would prefer manufacturers to take a leadership role in developing healthier products instead, the Telegraph reported.
The government is considering banning pre-divide advertising for junk food and other high-fat, sugar, and salt products, which could include cheese, yogurt, and olive oil.
However, a Tory MP today asked himself whether some aspects of the plan would be successful.
Former chief whip and underdog of the leadership, Mark Harper, tweeted support for Boris Johnson's efforts to make the nation fitter.
But he tweeted: "The tax on sugary drinks has caused companies to rephrase their products … but there is no evidence I know that this (decrease) in sugar has reduced obesity.
"What is important for weight loss is not individual things, but the general diet of a person." I am therefore skeptical that advertising bans and restrictions on offers make a big difference, if at all. "
It came when Mr. Johnson launched the government's new anti-obesity campaign today. He admitted that he was "too fat" when he was hospitalized with coronavirus.
He said that since recovering from the fatal illness, he had focused on getting fitter by running morning runs with his dog Dilyn.
He urges the nation to follow suit and insists that the government's "better health strategy" will help people, "Reduce your weight and protect the NHS better.
Boris Johnson said he was "too fat" before being hospitalized with coronavirus and had lost more than one stone since his illness
Former chief whip and lead outsider Mark Harper tweeted: "The tax on sugary beverages has caused companies to rephrase their products … but there is no evidence I know that this (decrease) in sugar caused the Has reduced obesity. "
The prime minister said morning runs with his dog Dilyn helped him lose weight and improve his fitness
What's in Boris Johnson's new obesity strategy?
Shops will be prohibited from buying promotions for unhealthy products as the government tries to reduce temptation to take a snack.
Supermarket managers are also prohibited from placing confectionery in tempting locations such as shop entrances and next to cash registers. Instead, they are advised to offer more discounts on fruits and vegetables.
The Prime Minister's strategy will put an end to junk food advertising on television and online at 9 p.m. to protect young people at a time when their food preferences are set.
The government will also hold a consultation on whether the proposed restrictions on internet advertising might go further, considering a complete ban on advertising foods high in fat, sugar, or salt.
– Count calories
Ministers will introduce new laws that will force restaurants and food stalls with more than 250 employees to add calorie labels to their menus to help guests make more informed decisions.
The Ministry of Health said that a consultation would follow before the end of the year to decide whether the same type of calorie labeling on alcohol should be required.
– Healthcare interventions
To help people lose weight, NHS weight management services are expanding and more smartphone apps are being introduced to improve lifestyle and overall health.
The NHS Diabetes Prevention Program will also see improvements.
General practitioners are encouraged to prescribe exercise and other social activities to keep people fit. Cycling pilots in the poorest areas are said to provide bicycles to entice people to improve their activities.
– Labeling of food parcels
A consultation – the third related to the strategy – will gather evidence of how the current traffic light labeling system is used for food packaging by consumers and industry and compare it to other international examples.
The label is used to highlight the fat content and other barometers for the health of a product and to help customers understand what is in the food they buy.
However, he insisted that ministers will not be "overly bossy or nanny-like" when they tell people what to do.
The Prime Minister's comments came when Health Secretary Matt Hancock said that if overweight adults lost five pounds, it could save the NHS £ 100 million.
Britain is the second fattest country in Europe. According to the government, two thirds of adults are over a healthy weight, and one in three children aged 10 to 11 is overweight or obese.
The government is nThe strategy to fight obesity introduced today means the end of the confectionery exhibition at the cash registers and a ban on advertising for foods with a high fat, sugar and salt content on television before 9 p.m.
Offers like "Buy One Get One Free" for unhealthy foods are also banned, while alcoholic beverages may soon have to show their calorie content.
Placing sugary and greasy items in prominent places in stores is stopped, including at checkouts and entrances, as well as online.
Instead, businesses are encouraged to promote healthier choices and offer more discounts on healthy foods like fruits and vegetables.
The government will also hold a consultation on whether the ban on online advertising for foods high in salt, sugar and fat should apply at all times of the day.
Beer, wine, and other alcoholic beverages may need to be sold with calorie warnings on government proposal.
It has been shown that around 2.4 million British people drink enough alcohol a year to add an extra day of calories to their weekly intake.
The government claimed that 80 percent were unaware of the number of calories in traditional alcoholic beverages and promised to launch a consultation "before the end of the year" about its plan to get companies to sell all prepackaged alcohols with calories.
Mr Johnson said in a video posted on Twitter on the launch of the strategy that "how many people I am struggling with my weight" and "he has wanted to lose weight for ages".
"But since I've recovered from the corona virus, I've steadily improved my fitness," he said.
“I don't want to make excessive demands because I've just focused on it, but I'm more than a stone down.
“When I went to the intensive care unit when I was really sick, I was much overweight. I'm only about five feet ten and I was too fat.
“I start the day with a dog run – a fairly smooth run, but the faster I get, the faster I get.
“The great thing about running at the beginning of the day is that nothing could be worse for the rest of the day.
"If you work really hard, if you really do some sport in the beginning, the rest of the day will be a breeze."
Mr. Johnson said the "biggest advantage" of losing weight is that you "feel much better" and feel "full of energy".
He continued: “The other thing, of course, is that if you can lower your weight a little and protect your health, you will also protect the NHS.
“Gyms are great, but you don't need a gym. Nowadays there are amazing things on your phone, amazing apps and fantastic trainers that you can watch on YouTube.
“What we're doing now with our better health strategy is just to try to help people a little bit to lose weight – hopefully not overly bossy or nanny.
"We want him to really sympathize with people who understand the difficulties people face with their weight, the struggles that everyone faces, the many, many people who face weight loss, and just helpful to be."
Advertising for Dairylea Dunkers could be stuck through the water catchment area ban. They have previously been listed by HFs as an HFSS product
Boris Johnson will go for a run in May. The Prime Minister said today, "The great thing about running at the beginning of the day is that nothing could be worse for the rest of the day."
Health Minister Matt Hancock said if anyone who was overweight lost 5 pounds it could save the NHS 100 million pounds
Mr. Johnson was noticeably thinner in the weeks following his fight against the corona virus, in which the Prime Minister was hospitalized on April 5 and discharged on April 12.
He wrote about the "shame" during a visit to the doctor when asked about his diet in 2018 and told about "night-time attacks of chorizo and cheese".
BANNING JUNK FOOD ADS BEFORE 9PM "WOULD ONLY CUT 2 CALORIES FROM A CHILD'S NUTRITION"
The ban on junk food advertising before the watershed will only save two calories from a child's diet, as research by the government showed last year.
In March last year, ministers announced plans to limit the advertising of salt, fat and sugar-rich foods on television and on social media until after 9 p.m.
They hoped that the strict rules would curb the rising child obesity rate, which has already reached a record high in Britain.
However, their own assessment showed that, unlike previous estimates by health care activists, the measures would make little difference to a child's diet.
Enforcing all of the proposed measures would save a total of 19 calories a day, which is one tenth of a Cadbury creme egg, according to The Sun.
When companies advertise their products between 5:30 a.m. and 9:00 p.m., only 2.28 calories a day are saved for feeding a child.
Health ministers have also consulted on plans to ban stores that offer free junk food deals and free refills for sugary drinks.
However, this would only save eight calories a day or less than a Maltese from a child's diet a day, according to the Department of Health's assessment.
Less than two cones, nine calories, would be saved by banning the placement of unhealthy foods near cash registers and shop entrances.
Mr. Hancock repeated a feeling similar to that of the Prime Minister and wrote in The Telegraph: “If anyone who was overweight would lose five pounds, the NHS could save over 100 million pounds over the next five years.
"And more importantly, given the link between obesity and coronavirus, losing weight could be life-saving."
Tam Fry, chair of the National Obesity Forum, said, however, that the government's plans "are not enough to end the national obesity emergency."
Mr Fry said the prime minister "completely ignored" the report by former chief physician Prof. Dame Sally Davies in October 2019 on childhood obesity.
"Your 49 recommendations together had a chance of doing what the doctor ordered, but Johnson's meager list is pitifully short," he said.
The government's strategy was welcomed by television chef Jamie Oliver, who has been working to fight childhood obesity for 20 years. He said the measures were "a big step in the right direction," but the "devil will be in the details."
Chris Askew, General Manager of Charity Diabetes UK, said the coronavirus pandemic "has focused on the huge human costs we pay for our unhealthy environment".
He welcomed the government's strategy and called for "quick action" and added, "We must stop putting profits before our nation's health."
When it comes to calorie labeling, new laws require large restaurants, cafes and food stalls with more than 250 employees to add calorie labels to the food they sell.
A new campaign to help people lose weight, get active and eat better after Covid-19 was also released as a "wake-up call" to the nation.
This includes more self-care apps and online tools, as well as accelerating the NHS diabetes prevention program.
Starting next year, doctors will be offered financial incentives to ensure that overweight people are supported in losing weight, such as prescriptions for sports and cycling tours.
General Practitioners will also have the opportunity to become "healthy weight trainers" through Public Health England training.
The strongly interventionist approach marks a U-turn for Mr. Johnson, who until recently was a vocal opponent of "sin taxes" and was perceived by the state as a "nanny".
WHAT BRANDS ARE HFSS? AND HOW DO YOU WORK IF YOUR FAVORITE ITEM IS UNHEALTHY?
The broadcasting agency Ofcom published a list of brands almost a decade ago that are supposed to sell foods with a high fat, salt or sugar content.
The advertising guide contained classic junk food items such as pizza, bacon, chips and ice cream.
This also included brands such as Dairylea Dunkers, Alpro, Flora, Heinz and Hellmann & # 39; s.
Yoghurt from the brands Yakult and Muller as well as Shreddies, Special K and Rice Krispies were also mentioned.
Many of the products have changed little and would still be considered HFSS according to the government rating system.
WHAT IS HFSS FOOD?
The points are awarded according to the Advertising Standards Authority based on 100 g of food or drink regardless of the portion size.
Points are awarded for A nutrients, which include energy, saturated fatty acids, total sugar and sodium.
And they are also given for C-nutrients such as fruits, vegetables, nut content, fiber and protein.
The rating for & # 39; C & # 39; nutrients is then derived from the rating for & # 39; A & # 39; nutrients subtracted to get the final nutrient profile rating.
Food with four or more points and drinks with one or more points are classified as HFSS according to the ASA.
|POINTS||ENERGY (KJ)||SAT FAT (G)||TOTAL SUGAR (G)||Sodium (MG)|
|1||> 335||> 1||> 4.5||> 90|
|2nd||> 670||> 2nd||> 9||> 180|
|3rd||> 1005||> 3||> 13.5||> 270|
|4th||> 1340||> 4||> 18||> 360|
|5||> 1675||> 5||> 22.5||> 450|
|6||> 2010||> 6||> 27||> 540|
|7||> 2345||> 7||> 31||> 630|
|8th||> 2680||> 8||> 36||> 720|
|9||> 3015||> 9||> 40||> 810|
|10th||> 3350||> 10||> 45||> 900|
|POINTS||FRUIT, VEG AND NUTS (%)||NSP FIBER (G)||AOAC FIBER (G)||PROTEIN (G)|
|1||> 40||> 0.7||> 0.9||> 1.6|
|2nd||> 60||> 1.4||> 1.9||> 3.2|
|3rd||> 2.1||> 2.8||> 4.8|
|4th||> 2.8||> 3.7||> 6.4|
|5||> 80||> 3.5||> 4.7||> 8.0|
(tagsToTranslate) Dailymail (t) News (t) British Government news and updates to the British Cabinet (t) Weight Loss (t) Boris Johnson (t) Coronavirus