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Sisters launch a hookup tool that puts personality first … and that has already resulted in a wedding


Young, Free and Single? Try a dating app based on psychoanalysis! Sisters launch a hookup tool that puts personality first … which has already resulted in a couple getting married

  • More than 30,000 people signed up for the SoSyncd dating app in the first year
  • Sisters Jess and Lou Alderson launched the free app during the lockdown
  • It has already celebrated its first wedding between the couple Ben and Indiana Fox

Sisters Jess and Lou Alderson know all about heartbreak – and now they're matchmaking experts too.

Just a year ago, the siblings launched a dating app that has proven so successful that it has just celebrated their first wedding.

Your secret? Personality comes first, not looks.

Rather than presenting a series of images, SoSyncd offers prospective partners a compatibility rating based on psychoanalyst Carl Jung's theory of personality types – ambitious, nurturing, practical, or fun, for example.

Sisters Jess Alderson [right] and Lou launched the dating app during the lockdown, which has already resulted in their first wedding

The couple, shown as children playing on the beach, designed the app as an alternative to swiping

The couple, shown as children playing on the beach, designed the app as an alternative to swiping

The concept certainly worked for Ben Fox [43] and his current wife Indiana [41].

The prospective English teacher and life coach “coordinated” with the supply chain manager and yoga teacher in the app last April and got married in December in France, where they live.

SoSyncd started life after Jess, 30, returned to the UK heartbroken after moving to Australia for love in 2017.

A former equity researcher at investment bank Morgan Stanley had planned to start a life in Sydney with her boyfriend, but "big differences" soon became apparent between them.

The newly wed Ben and Indiana Fox met on the app last April and got married in December

The newly wed Ben and Indiana Fox met on the app last April and got married in December

After the breakup, she learned about compatibility factors in relationships and shared with Lou what she discovered when they reunited in London in February 2019.

Jess said, “Lou told me her friends and co-workers do these terrible app dates with people they have nothing in common with. I suddenly realized that I knew a much better way to bring people together. "

Lou, 27, was so impressed with the idea that she eventually quit her job in real estate to join the company.

After its launch last January, SoSyncd became one of the fastest growing dating apps in its first year in the UK. More than 30,000 people have registered.

Users fill out a profile and take a personality test before being presented with partners to choose from.

The app couples people using a unique algorithm based on compatibility values.

SoSyncd is free and a paid upgrade service is planned for later this year.

Mr. Fox, originally from Norwich, said: “The app helped us bond. We've been talking about likes and dislikes for a longer period than usual. "

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