TOP TRENDING

Shoppers beat up Matalan for its selection of "sexist" children's clothing


Buyers slammed Matalan for its selection of kids' clothing, which says boys are supposed to be the superheroes and girls are recommended to smile.

Shropshire-based writer Kate Long, 56, was the first to point out the "everyday sexism" she encountered while shopping with her family before England's second lockdown.

She slammed the selection of slogans in the collection as she raved: “We're telling one gender that they don't deserve to have limits or a share in the real world, and the other that their most important relationship is technology . & # 39;

The social media thread was hit by an angry tirade from others who had similar experiences, as one said, "It is easy for people to dismiss concerns about the various subliminal messages boys and girls receive from an early age," but when you see it on this side it cannot be ignored. & # 39;

Shropshire-based author Kate Long was the first to point out the "everyday sexism" she encountered while shopping with her family prior to the coronavirus lockdown. Pictured: superhero series for boys

The 56-year-old hit the difference in the selection of slogans that encouraged boys to be "the boss" (picture)

In the meantime, the girls were simply told to be "friendly" (picture)

The 56-year-old struck the difference in the choice of slogans that encouraged boys to be "the boss" (left) while girls were encouraged to simply be "friendly" instead (right).

Kate, who wrote, is best known for her work The Bad Mother & # 39; s Handbook. She went on Twitter with a series of pictures to compare the two collections, broken down by gender.

The clothes for boys were adorned with superhero emblems and phrases such as "The Boss", "Game Changer" and "Next Level".

In contrast, the feeling was much more whimsical for young girls as they were encouraged to be "dreamers", "princesses" and "smile".

Kate started the thread with a post that read, “While I look at @Matalan, let's take a look at her children's clothes.

The clothes intended for boys were adorned with superhero emblems and phrases like "Game Changer" (picture).

The clothes intended for boys were adorned with superhero emblems and phrases such as "Game Changer" (picture).

One of the T-shirts offered in Matalan encouraged boys to reach the “next level” (see picture) and to assert themselves among their peers - something that was not included in the girls' range

One of the t-shirts on offer in Matalan encouraged boys to reach the “next level” (see picture) and assert themselves among their peers – something that was not taken into the reach of girls

“First, what messages do boys get about themselves? Well, they are superheroes. Boys love to play! Technology! Camo! They like dinosaurs! Dinosaur! Dinosaur! Dinosaur! More camouflage! Room!

& # 39; Boys are monsters! You are the boss. Did I mention that you like DINOSAURS? Technology and games! & # 39;

She continued the thread before writing, "My husband came up to me at this point and said," What's wrong with these messages? Don't all children like games? "And I said," Come with me to the girls' department and see how many of their clothes tell them that they own games, technology and science. "

& # 39; So he did. And here's what little girls are told about themselves. & # 39;

"Girls are encouraged to smile and be pleasant, yielding, and decorative": Kate said that both she and her husband prompted the girl to "smile" from the messages they found on clothing, including a T-shirt , were amazed (picture)

The feeling that the young girls were met in the shop was much more bizarre than that of their male colleagues, as they were encouraged to be "dreamers" (picture)

Kate said they were distanced from the real world and instead referred to as "sparkling princesses" (pictured)

The feeling the young girl was given in the store was far more bizarre than that of her male colleagues, as they were encouraged to be "dreamers" (left) or "sparkling princesses" (right).

Kate then issued a second thread of photos of the shirts in the women's section of the store.

She wrote: “Like their adult female counterparts, they are urged to LOVE. There is nothing wrong with this message except that it does not appear anywhere on the boys' clothes.

“You are * still * being asked to dream about fantasy animals instead of dealing with the real world.

"Girls are told to be kind, again not bad news in itself, but why isn't it all over the boys' t-shirts?"

One of the designs in the Matalan girls' collection included a white t-shirt adorned with the slogan “I love to dance” and surrounded by stars and glitter (picture)

One of the designs in the Matalan girls' collection included a white t-shirt adorned with the slogan “I love to dance” and surrounded by stars and glitter (picture)

Kate wrote, "Like her adult female counterparts, they are urged to LOVE" (design for girls pictured)

She added: There's nothing wrong with this message other than it doesn't appear anywhere on the boys' clothes (design for girls pictured).

Kate wrote, “Like their adult female counterparts, they are urged to LOVE. There's nothing wrong with this message other than it doesn't appear anywhere on boys' dresses (designs for girls featured)

"I'll explain the practical uses of these built-in messages: If there aren't enough iPads in a classroom to move around, guess the sex rush to give up yours? And guess what gender she needs without a second thought?

& # 39; This pattern is repeated over and over. Girls are cared for by giving up their space, time, and possessions in ways that boys don't.

“Girls take a step back from the world's business. Girls are encouraged to smile and be pleasant, indulgent, and decorative.

“More hearts, more insistence that girls make the place comfortable for everyone else. It's like an order. Again and again.

“Be perfect, girl. This is your job. & # 39;

The boys' theme was science, technology, engineering, and math (pictured)

Instead, girls were encouraged to focus on just being "perfect" (picture)

The boys' theme was science, technology, engineering and math (left) as the girls were instead encouraged to focus on just being “perfect” (right).

Kate concluded, “I could have done this thread again for so long, but I was running out of time and you still understand what it's about.

“It is no good if we reach out to girls who are not pursuing careers in science, technology, engineering, and math if we push them out of these subjects during their childhood.

“It is not good to wonder why so many boys become unable to make friends, emotionally separated and prone to mental health problems when we have clearly told them that love and positivity are only for girls.

Kate (pictured) has been inundated by other social media users with similar experiences

Kate (pictured) has been inundated by other social media users with similar experiences

“We're telling one gender here that they don't deserve to have limits or any part of the real world, and to the other that their most important relationship is technology.

“My husband couldn't believe what he saw. "It's just a shop, isn't it?" he said. I told him that the same messages were repeated in every retailer.

"I see it now," he said. "It's not right, is it? Maybe things will improve.

"Retailers will point out that a lot of parents don't want to label their children sexist. Maybe in a few years we'll look back and this stuff will seem bizarre?"

"You must hope so."

And Kate was inundated with other social media users who had experienced the same thing.

One wrote, “Thank you for taking the time to do this. It is easy for people to dismiss concerns about the various subliminal messages boys and girls receive from an early age, but seeing them side by side like this cannot be ignored. & # 39;

Another said, "My daughter goes straight to the 'boys' section, we don't even look at the girls."

"This Makes Me Angry": The social media thread was hit by an angry tirade from others who had similar experiences

One wrote, “Thank you for taking the time to do this. It is easy for people to dismiss concerns about the various subliminal messages boys and girls receive from an early age, but seeing them side by side like this cannot be ignored. & # 39;

One wrote, “Thank you for taking the time to do this. It is easy for people to dismiss concerns about the various subliminal messages boys and girls receive from an early age, but seeing them side by side like this cannot be ignored. & # 39;

Another said, "My daughter goes straight to the 'boys' section, we don't even look at the girls."

Another said, "My daughter goes straight to the 'boys' section, we don't even look at the girls."

Others commented, "Be good to see stores simply have a children's clothing department and let the kids decide what is right for them."

Others commented, "Be good to see stores simply have a children's clothing department and let the kids decide what is right for them."

And a fourth simply added: “Yes, the girls need camouflage, boss clothes and more camouflage! And let the guys "be friendly" for a change

And a fourth simply added: “Yes, the girls need camouflage, boss clothes and more camouflage! And let the boys "be friendly" for a change

Others commented, "Be good to see stores simply have a children's clothing department and let the kids decide what is right for them."

And a fourth simply added: “Yes, the girls need camouflage, boss clothes and more camouflage! And let the guys "be friendly" for a change.

FEMAIL asked Matalan for a comment.

(tagsToTranslate) Dailymail (t) Femail (t) Coronavirus locks