Prince William claimed this decade was "the most momentous period in history" as he urged everyone to take action on climate change and fix the planet in a virtual TED conversation to promote his new Earthshot award.
The Duke of Cambridge, 38, said the world's response to the global Covid-19 pandemic has shown what can be achieved when those in positions of power "come together and decide to act".
During the Countdown – the first free and virtual TED conference devoted solely to promoting and accelerating solutions to the climate crisis – father of three William said if he doesn't take action now, it means the harm done to humans is the Planets inflicted will be "irreversible".
Stand under a beautiful oak At the Windsor Castle grounds where the conversation was taped, the Duke said it was time for each of us to "show leadership."
The Duke of Cambridge, 38, said the world's response to the global Covid-19 pandemic has shown what can be achieved when those in positions of power "come together and decide to act".
“This oak has stood here for centuries. But there has never been a decade like this. We begin this new decade knowing that it will be the most momentous period in history, ”he said.
& # 39;Science is irrefutable. If we do not act in this decade, the damage we have done will be irreversible and the effects will be felt not only by future generations but by all of us who live today.
“And besides, this damage is not felt equally by everyone. It is most vulnerable, those with the least resources and those who have contributed the least to causing climate change, those who are hardest hit.
& # 39; These stark facts are terrifying. How can we hope to fix such massive, unsolvable problems? It may seem overwhelming. But it's possible. & # 39;
William highlighted how hospitals were built overnight in response to the Covid-19 pandemic and billions of pounds were poured into finding a vaccine and better treatments.
Standing under a magnificent oak tree in the grounds of Windsor Castle where the conversation was taped, the Duke said it was time for each of us to "show leadership."
& # 39; W.We were inspired by heroes who appear in every church around the world, ”he added.
“Young people no longer believe that change is too difficult. You saw how the world turned upside down. They believe that the climate crisis and the threat to our biodiversity deserve our full attention and ambition. And they are right. & # 39;
William revealed the inspiration for the name of his new Earthshot Prize initiative, which has been likened to a green Nobel Prize and is the most prestigious global environmental award in history.
The ambitious ten-year project will award a total of 50 environmental pioneers with £ 1 million each for their work in addressing key issues related to climate and energy, nature and biodiversity, oceans, air pollution and freshwater.
William revealed the inspiration for the name of his new Earthshot Prize initiative, which has been likened to a Nobel Green Prize and is the most prestigious global environmental award in history
Windsor's great oak has captivated 39 monarchs for nine centuries since it was a sapling
The £ 50 million project is funded by a network of philanthropic organizations as well as private companies and individuals, including Bloomberg Philanthropies, the Jack Ma Foundation, and US billionaire Marc Benioff and his wife Lynne.
William said he was "long inspired" by President John F. Kennedy's 1961 mission to put a man on the moon within a decade – whom he called the moon shot.
Prince Williams TED lecture in its entirety
Growing up with my family gives you some sense of history. I'm just the latest in a line that can go back generations.
This oak is located near Windsor Castle, where my family has lived for over 900 years. 39 monarchs lived here and enjoyed these beautiful surroundings. I have come here many times myself and I am always amazed that some of the trees planted here – living organisms that depend on soil, rain and sunlight – were here when they laid the first stones of Windsor Castle.
That makes some of the oak trees here almost a thousand years old. These trees germinated during the reign of William the Conqueror in 1066 – from a simple acorn like this one. By the time Henry VIII lived here, they had grown into mature, formidable giants. And amazingly, some of these trees are still here today.
They're a bit gnarled and hollowed out, but they're still very much alive. As these oak trees have grown, around 35 billion people have lived their lives on our planet. That's 35 billion lifetimes full of hope, love, fear and dreams.
During this time, mankind invented air travel, vaccines, and computers. We explored every part of the world, sequenced the human genome, and even escaped the Earth's atmosphere. Our speed of innovation was incredible.
But also the acceleration of our impact. In the course of my grandmother's life, over the past 90 years, our influence has accelerated so rapidly that our climate, oceans, air, nature and everything that depends on it are in danger.
This oak has stood here for centuries. But there has never been a decade like this. We begin this new decade knowing that it will be the most momentous period in history.
Science is irrefutable. If we do not act in this decade, the damage we have done will be irreversible and the effects will be felt not only by future generations but by all of us who live today. And besides, this damage is not felt equally by everyone. It is most vulnerable, those with the least resources and those who have contributed the least to causing climate change, those who are hardest hit.
These stark facts are terrifying. How can we hope to fix such massive, unsolvable problems? It may seem overwhelming. But it's possible.
People have an extraordinary ability to set goals and achieve them. I have long been inspired by President John F. Kennedy's 1961 mission to get a man to the moon within a decade – he called him the moon shot.
It seemed crazy. We had just launched the first satellite. It seemed impossible to get a man on the moon so quickly. But there was so much to this simple challenge. He called it a goal to "organize and measure the best of our energies and abilities". When the team behind the Moon Shot took this giant leap for humanity, it united millions of people around the world in the awe that this crazy ambition wasn't so crazy after all. Along the way, it helped invent breathing equipment, CAT scanners, and solar panels.
But now, instead of a moon shot for this decade, we need earth shots. We must harness the same spirit of human ingenuity and purpose, and direct it with laser-sharp focus and urgency on the most pressing challenge we have ever faced – repairing our planet.
The common goals for our generation are clear. Together we must protect and restore nature, purify our air, revitalize our oceans, build a waste-free world, and repair our climate … and we must strive to do all of this in a decade.
If we achieve these goals, our life will not get any worse through 2030 and we will not have to sacrifice everything we enjoy. Instead, our way of life will be healthier, cleaner, smarter and better for all of us.
The global response to the COVID-19 pandemic and the funds pouring into economic recovery show how much can be achieved when those in positions of power come together and decide to act.
We built hospitals overnight. Remodeled factories. Billions invested in finding a vaccine and better treatments. And we have been inspired by heroes who appear in every church around the world.
Young people no longer believe that change is too difficult. You saw how the world turned upside down. They believe that the climate crisis and the threat to our biodiversity deserve our full attention and ambition. And they are right.
Now is the time for each of us to show leadership. Whether you are a farmer in the US, a technology owner in China, a politician in Kenya, a banker in the UK, a fisherman in the Maldives, a community leader in Brazil, or a student in India. Each and every one of us has a role to play in taking advantage of every opportunity we have.
I am determined to use the unique position I have to set these Earthshot Goals and to reward people in all walks of life and in every part of the world who do their part in achieving these goals.
Some people are motivated to act through a crisis. For many, however, the incentive to act only comes when they believe change is possible. That it's not a lost cause. If people really believe that these challenges – these earth shots – are possible, just imagine the potential we will unleash!
I am determined to start and end this decade as an optimist. While our generation represents just one slip in the life of these magnificent oak trees, we have the power and potential to ensure that they and all life on earth flourish for a thousand years and more. But only if we use the greatest talents of our generation now to repair our planet. We have no choice but to be successful. Thank you very much.
& # 39;It seemed crazy, ”he explained. & # 39; We had just launched the first satellite. It seemed impossible to get a man on the moon so quickly. But there was so much to this simple challenge.
“He called it a goal to“ organize and measure the best of our energies and abilities. ”When the team behind the Moon Shot took this giant leap for humanity, it united millions of people around the world in the awe of that That crazy ambition wasn't that crazy after all. Along the way, it helped invent breathing machines, CAT scanners, and solar panels.
“But now, instead of a moon shot for this decade, we need earth shots. We must harness the same spirit of human ingenuity and purpose, and direct it with laser-sharp focus and urgency on the most pressing challenge we have ever faced – repairing our planet.
& # 39; The common goals for our generation are clear. Together we must protect and restore nature, purify our air, revitalize our oceans, build a waste-free world, and repair our climate … and we must strive to do all of this in a decade.
“If we achieve these goals, our life won't get any worse until 2030 and we won't have to sacrifice everything we enjoy. Instead, our way of life will be healthier, cleaner, smarter and better for all of us. & # 39;
The prince concluded by saying that he was determined to start and end this decade as an "optimist".
Regarding the 900 year old trees that surround him on the Windsor floor, he continued, “While our generation is just one slip in the life of these magnificent oaks, we have the power and potential to make them and all life on earth will flourish for another thousand years and more.
“But only if we use the greatest talents of our generation now to repair our planet. We have no choice but to be successful. & # 39;
The Earthshot Prize aims to find new solutions that work at all levels, have a positive impact on environmental change and improve living standards around the world, especially for communities most at risk from climate change.
Prizes can be given to a wide variety of individuals, teams, or collaborations – scientists, activists, economists, community projects, executives, governments, banks, corporations, cities, and countries – whose workable solutions make a significant contribution to achieving the ground shots.
The five earth shots are: protecting and restoring nature, cleaning our air, revitalizing our oceans, building a waste-free world and improving our climate.
Every Earthshot is underpinned by scientifically agreed goals – including the UN's Sustainable Development Goals and other internationally recognized actions to repair our planet.
Together, they form a unique set of challenges, rooted in science, aimed at generating new ways of thinking as well as new technologies, systems, guidelines and solutions.
By bringing these five critical themes together, the Earthshot Prize recognizes the link between environmental issues and the urgent need to address them together.
This week, William introduced his team of high-profile environmental activists, philanthropic leaders and A-listers who are members of the Earthshot Prize Council.
The Earthshot Prize Council is a list of influential people from a variety of different sectors, all of whom are committed to positive action in the environment.
The Duke is supported by celebrities and kings on the team, including Queen Rania Al Abdullah, pop star Shakira and actor Cate Blanchett on the council.
In a videoclip meeting with the council, the king joked: “I'm a very boring coach on the corner right now, looking for some very talented players to help me beat my opponents and we have a really wonderful team on the council together . & # 39;
Other members of the council include athletes, professional footballer Dani Alves and the Naismith Basketball Hall of Famer, as well as environmentalists Yao Ming and environmental activists such as Hindou Oumarou Ibrahim and Christiana Figueres.
In an Instagram post posted on the Kensington Royal page, the Royal wrote, “The @Earthshotprize Council is a diverse, wide range of people from around the world that I have spoken to over the past few weeks and months.
"We have some really fantastic advice together."
A palace source said: “(Williams) confidence has grown over time – he's not, of course, the boldest person to claim things and himself. However, he realized he had a role to play, global leadership, and now is the time to do it. & # 39;
Additional members of the Earthshot Prize Council will be announced in the coming months as the global coalition supporting the award expands.
Each year from 2021 to 2030, the Earthshot Prize Council awards the Earthshot Prize to five winners, one for each Earthshot.
You will be backed by a respected group of experts who will assist with the evaluation process and make recommendations to the Prize Council who will select the final winners.
Following her announcement to the Council, Her Majesty Queen Rania Al Abdullah said: “Seen from space, our planet is limitless; The same applies to the greatest challenges we face today.
“We have neglected our common world for too long, and today we are reaping the common consequences. None of us can decide against the harmful effects of climate change, pollution or resource depletion.
“And while the situation is urgent, it is not hopeless. With our backs against the wall, humanity has a knack for coming together to find innovative solutions.
& # 39; We push back and go through. I hope platforms like the Earthshot Prize will help us with this. & # 39;
Meanwhile, Shakira said, “Your children, my children – they need to find ways to reduce carbon emissions, repair our oceans and purify the air.
Therefore, young minds need to be informed and invested, which is why education is so important. But we can't just stand still.
“We have to show the way and we have to do it now. I know it is ambitious and I know there will be so many challenges along the way, but I also know there will be so many who will take this opportunity. & # 39;
In an interview with CNN earlier this week, William said that Prince Charles, 71, and the Duke of Edinburgh, 99, had piqued his interest in the outdoors.
Prince William launched the most prestigious global environmental award in history when the five challenges at the heart of the Earthshot award are revealed. Pictured with Sir David Attenborough
He said, “My grandfather started doing conservation things a long time ago, WWF. My father was ahead of his time and talked about climate change.
“I don't want to be ahead of my time because we're already too late. Now is the time to act.
“My children look up to me and ask me a lot of questions, they love the natural world.
“And they want to know the answers and why there is so much negativity and why everyone is so concerned and how bad it can get?
"And I want to turn to you and say," We have solutions, we can find a way through them. "
Prince William said his father Charles was "ahead of his time" by creating the most prestigious global environmental award in history
“The human ingenuity, the human spirit and the innovation are enormous. We put a man on the moon, we can do that.
“Going through Covid was terrible for the people and we lost a lot of people very sadly. I think Covid taught us that this is the first difficult time that my generation and younger generations are facing.
“Obviously older generations went through the war and there is no such thing. It was really awful. But this was a difficult time for everyone.
“If there's one ray of light that can come out, it's that people were more outside, experiencing nature, hearing birds because there were fewer planes and the streets were quieter.
Prince William also introduced the team of A-listers and environmental activists who will sit next to him on the Earthshot Prize Council today (clockwise from top left: Shakira, Sir David Attenborough, Indra Nooyi, Dani Alves, Christiana Figueres, Naoko Yamazaki). Hindou Oumarou Ibrahim, Her Majesty Queen Rania Al Abdullah, Cate Blanchett, Yao Ming, Jack Ma, Dr. Ngozi Okonjo-Iweala and Prijnce William)
“And I hope that right now people will connect and realize how special the green and natural world is around them. I think if we can find the money and the collaboration and the willpower to tackle Covid like we did, we can do it for the environment too. & # 39;
In addition to identifying evidence-based solutions to the planet's greatest environmental problems, the Earthshot Prize aims to turn current pessimism about environmental issues into optimism so that we can face the greatest challenges of our time.
It is the largest initiative by Prince William and The Royal Foundation to date and was first launched on December 31, 2019.
The nominations will open on November 1st. Over 100 nomination partners from around the world are invited to submit nominations for individuals, communities, businesses and organizations that could win the Earthshot Award.
Who will join Prince William on the Earthshot Prize Council?
Her Majesty Queen Rania Al Abdullah, Jordan
Queen Rania of Al Abdullah is the wife of Jordan and is known for her humanitarian focus and for using her platform to advocate women's rights and sustainability issues.
Cate Blanchett – actress, producer and humanitarian worker, Australia
Cate Blanchett is an Oscar-winning actress with roles in blockbusters such as Elizabeth, The Curious Case of Benjamin Button, The Aviator, and as Hela in Thor: Ragnorak.
She is also an avid environmental activist, inspired by Al Gore to get involved, and has worked tirelessly for causes in her native Australia and around the world.
She is an ambassador for the Australian Conservation Foundation and has visited politicians and people in Queensland to raise awareness of climate issues.
Christiana Figueres – Former UN climate chief responsible for the landmark Paris Agreement on Climate Change (Costa Rica)
Christiana Figueres is a diplomat with experience in high-level national and international politics and multilateral negotiations. In July 2010, six months after the failure of COP15 in Copenhagen, she was appointed Executive Secretary of the United Nations Framework Convention on Climate Change (UNFCCC).
Over the next six years, she worked to rebuild the global climate change negotiation process, which led to the 2015 Paris Agreement, widely recognized as a historic achievement.
Dani Alves – Professional Footballer (Brazil)
Dani Alves is a professional footballer for Brazil. When selected for the council, he said, “It is the most important power in the world – nature. When you give him good things, nature gives you good things in return.
"We'll make a good team."
Sir David Attenborough – broadcaster and natural historian (UK)
Sir David Frederick Attenborough is an English broadcaster and natural historian. Known for his writing and presenting, he is considered a national treasure in the UK.
Sir David has been an advocate for environmental issues over the past two decades, saying, “I really believe things are going to start moving soon, and that kind of idea could be the spark that will really spark it and the kickoff to grow into something huge.
"It is a great source of hope and I hope it will spread around the world."
Hindou Oumarou Ibrahim – environmental activist (Chad)
Hindou Oumarou Ibrahim is an environmental activist and geographer. She is the coordinator of the Association of Peul Women and Indigenous Peoples of Chad (AFPAT) and was co-director of the World Indigenous Peoples' initiative pavilion and the pavilions at COP21, COP22 and COP23.
Indra Nooyi – Business Executive and former Chairman & CEO of PepsiCo (USA & India)
Indra Nooyi is an Indian-American executive director and former chairwoman and chief executive officer (CEO) of PepsiCo, consistently rated as one of the 100 most powerful women in the world.
In 2017, she was again ranked as the second strongest woman on Forbes' list of the 19 Most Powerful Women in Business.
She is a board member of Amazon and the International Cricket Council.
Jack Ma – Philanthropist, Entrepreneur and UNSDG Attorney (China)
Jack Ma is a Chinese business tycoon, investor, and philanthropist, and co-founder and former CEO of Alibaba Group, a multinational technology conglomerate.
Ma is a global ambassador for Chinese companies and is often listed as one of the most powerful people in the world. Forbes ranks him at number 21 on the list of "Most Powerful People in the World".
With a net worth of $ 48.2 billion, Ma is the second richest person in China as of July 29, 2020 and one of the richest people in the world.
Naoko Yamazaki – former astronaut aboard the International Space Station (Japan)
Naoko Yamazaki isa former Japanese astronaut and the second Japanese woman to fly in space.
She revealed, “It has been more than half a century since humans reached space and even the moon. However, the earth is our only home planet.
“When I saw the International Space Station, I saw it as a symbol of international cooperation. When we bring all our strengths together for a common goal, we can achieve great things. & # 39;
Dr. Ngozi Okonjo-Iweala – Economist and International Development Expert (Nigeria)
Ngozi Okonjo-Iweala is a Nigerian born economist and international development expert. She sits on the boards of Standard Chartered Bank, Twitter, the Global Alliance for Vaccines and Immunization (GAVI), and the African Risk Capacity (ARC).
Shakira – singer and philanthropist (Colombia)
Shakira is a Colombian singer, songwriter, record producer, dancer, actress and philanthropist. She is one of 17 supporters of the UN Sustainable Development Goals.
Yao Ming – Naismith Basketball Hall of Famers and Environmentalists (China)
Yao Ming is a Chinese basketball manager and former professional player. He was named too the first environmental champion of the UN environmental program.
He promised to give up eating shark fin soup, a Chinese delicacy, in conjunction with a WildAid campaign to promote animal welfare.
The nominees include the Global Alliance, but also academic and nonprofit organizations from around the world who have been selected for their ability to identify the most effective solutions for the Earthshots.
The 5-stage award process for selecting a winner for each Earthshot was developed in collaboration with the Center for Public Impact and a number of international experts.
The nominations are reviewed by Deloitte, the implementation partner, as part of an independent evaluation process.
A respected group of experts will assist in the evaluation process and make recommendations to the Prize Council, which will select the final winners.
Actress Cate Blanchett (pictured with Prince William) is one of the celebrities who will be part of the panel who will decide on the Earthshot Prize winners.
Every year between 2021 and 2030, an award ceremony is held in different cities around the world, at which the five winners for each of the Earthshots are selected from 15 finalists. The first award ceremony will take place in London in autumn 2021.
After the awards, each winner receives a global platform and a prestigious profile. Its stories are presented over the decade and the ambition that their solutions will lead to mass adoption, replication and scaling.
The £ 1 million prize money will support environmental and conservation projects agreed with the winners.
Nominees will also receive tailored support and opportunities to scale their work, including connecting with an ecosystem of like-minded individuals and organizations.
How is the Earthshot Prize funded?
The award is funded by a network of organizations and private philanthropists from around the world.
The first six founding partners of the Global Alliance were named today. More partners will be announced in the coming months.
The Jack Ma Foundation: Billionaire Alibaba founder Jack Ma, China's richest man, set up a foundation to improve education, the environment and public health.
Ma is a divisive character and made headlines last year over comments that employees should be willing to work 12 hours a day, six days a week.
He also urged employees to have more sex for a better work-life balance.
Homemade Mr Ma, 55, is worth $ 42.8 billion (£ 32.9 billion) and was the richest man in China in 2019, according to Forbes.
Earlier this year, the foundation donated 100 million yuan (£ 11 million, $ 14.4 million) to help scientists develop the vaccine against Covid-19.
Bloomberg Philanthropies: Founded by billionaire Mike Bloomberg, $ 7 billion worth of Bloomberg Philanthropies focus their resources on five areas: the environment, public health, the arts, government innovation and education.
The foundation has spent more than $ 100 million on climate change initiatives and advocates projects that align with its political views.
Bloomberg, who ran an unsuccessful campaign as a Democratic candidate for US president, is a committed environmentalist and has been advocating climate change policies since serving as New York City Mayor.
Marc and Lynne Benioff: Marc Benioff, a millionaire at 25, was the youngest vice president of the software giant Oracle.
Today, 55-year-old Benioff is worth £ 5.5 billion thanks to the success of the company he founded shortly after that encounter, Salesforce, which employs 50,000 people worldwide, including more than 1,500 in the UK.
His company is the world's leading provider of customer relationship management software, which uses the cloud to help companies organize information about their customers, and has annual sales of £ 13 billion.
He is also one of the greatest philanthropists in the world thanks to an encounter with an Indian guru who encouraged him to do more for others.
The tech tycoon donated £ 1 million of his fortune to support the Mail Force Charity, founded by a consortium led by the Daily Mail, and an additional £ 1 million from Salesforce.
In total, he has spent around £ 20 million sourcing and delivering PPE to hospitals around the world.
The Paul G. Allen Family Foundation: Paul G. Allen, who died last year, set up the Paul G. Allen Family Foundation with his sister Jody to give away most of the more than $ 20 billion wealth he had amassed as Microsoft co-founder, technology investor, real estate tycoon and the NFL NBA team owner.
The foundation supports a global portfolio of frontline partners working to preserve ocean health, protect wildlife, fight climate change and empower communities.
In June, two posts in support of people affected by the COVID-19 pandemic in Washington state were announced, which totaled $ 2.2 million.
DP World in partnership with Dubai EXPO 2020: DP World wurde von Sultan Ahmed bin Sulayem gegründet und ist ein multinationales Logistikunternehmen aus den Emiraten mit Sitz in Dubai.
DP World ist das einzige Handelsunternehmen auf der Liste und wurde für seine Arbeit im Bereich Umwelt und Nachhaltigkeit ausgezeichnet.
Das Aga Khan Development Network: Ein Netzwerk privater, nicht konfessioneller Entwicklungsagenturen, das vom Aga Khan gegründet wurde. Ihre Arbeit befasst sich mit einer Reihe von Themen. Zu den Umweltprojekten gehören erneuerbare Energien in Uganda, saubere Energie in Zentralasien und ein Baumpflanzprojekt in Pakistan.
Der derzeitige Aga Khan hat eine enge Beziehung zur königlichen Familie. Prinz William und Kate Middleton besuchten im Oktober 2019 das Aga Khan Zentrum.
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