Archewell is live! Meghan Markle and Prince Harry start a homepage for a foundation that was set up in honor of their son and which will promote "humane technology".
- Duke and Duchess of Sussex launched the Archewell Foundation website
- The nonprofit, named after her son, will focus on "humane technology".
- According to the Tagline, Archewell is committed to "building compassionate communities."
The Duke and Duchess of Sussex today launched a website for their new charitable foundation.
Archewell, named after their son Archie Mountbatten-Windsor, will serve as a home for Prince Harry and Meghan Markle's charitable activities, focusing on what the couple call "humane technology".
The Sussexes registered the name Archewell, which combines the Greek word "ark" and "well," in March, but have kept details of the organization under wraps in the months since.
There has been speculation that the couple could postpone Archewell's launch until next year following the Covid-19 pandemic and Black Lives Matter movement.
However, the website going online suggests that the couple are ready to move on to the next stage of release after weeks of virtual engagements.
The Duke and Duchess of Sussex today unveiled an elegant website for their new charitable foundation. The website contains definitions for the Greek word "ark" and "fountain".
Archewell, named in honor of son Archie Mountbatten-Windsor (pictured last September), will raise concerns close to the couple, including their interest in "humane technology."
The minimalist Archewell landing page has a plain taupe background with the definition of the words "ark" and "well" in black font, similar to that used by the Sussex Royal brand.
It reads: & # 39; Ark (/ rki /; Ancient Greek :): (n.) Greek word that means “source of the action”. Well (/ wel /): (n.) An abundant source or supply; A place where we dig deep. & # 39;
The visitors listed below will be asked to sign up for email updates. The page also reveals that Archewell is based in Los Angeles, near the couple's new $ 14 million home in Santa Barbara.
The website's tagline is, "Archewell is an organization dedicated to creating compassionate communities online and offline to promote our collective wellbeing."
The Duke and Duchess of Sussex originally planned to carry out their royal work under the Sussex Royal brand. However, they were forced to give up the name when they stepped down as senior royals earlier this year.
Prince Harry and Meghan's ambitious plans for the Archewall brand and what it covers
According to the Telegraph, Prince Harry and Meghan filed filings with the U.S. Patent and Trademark Office last month.
The paperwork filed last month is a trademark of Archewell.
The brand includes prerecorded videotapes, CDs, DVDs, MP3s and streaming materials, as well as calendars, photos, posters and art prints.
According to The Telegraph, the couple have made proposals for a large and ambitious series of projects under the name.
This includes a comprehensive website and the exchange of “educational and training materials” via films, podcasts and books.
In April, the couple gave an insight into Archewell and said, “Before SussexRoyal came the idea of ark – the Greek word for source of action.
“We hooked up with this concept for the nonprofit that we wanted to build one day, and it became the inspiration for our son's name. Do something meaningful, do something important.
“Archewell is a name that combines an old word for strength and action and another that evokes the deep resources that everyone must fall back on. We look forward to launching Archewell when the time is right. & # 39;
In the last few weeks in the run-up to the launch of the new website, the couple have increasingly expressed their interest in "humane technology".
Yesterday the Duke and Duchess of Sussex hosted a special edition of the TIME100 lectures on "The State of Our Digital Experience".
Meghan, 39, wore an Alexander McQueen black suit and admitted that while she and Harry “don't speak technology,” they “know a person's experience and the pain, suffering, and joy that came from this global web & # 39 ;.
Meanwhile, Harry said that online platforms "distract us from the things we should focus on," adding, "What happens in the online world affects the world. This is a global crisis of hate , a global crisis of misinformation and a global health crisis. & # 39;
The Duke and Duchess of Sussex were active social media users when they were members of the Royal Family but have since disabled their accounts. It remains to be seen whether the launch of the Archewell website will be accompanied by a new social media presence.
On the most recent episode of his podcast, Heirpod, Prince Harry and Meghan Markle's biographer Omid Scobie discussed their recent comments, saying, “It's interesting to hear Meghan alluding to the fact that she will never return to the online social space. I don't know what that will look like personally or professionally.
& # 39; Obviously, they plan to start their Archewell Foundation with an emphasis on creating healthy, compassionate online and offline communities. It's kind of rebuilding a humane technology landscape for users around the world. & # 39;
Is that why the Sussexes didn't delete their Instagram account? Prince Harry and Meghan Markle could "shoot Sussex Royal after Archewell" to get the most out of their 11 million "digital properties".
Earlier this year, a prominent brand strategist announced that Prince Harry and Meghan Markle are in the ideal position to switch their Sussex Royal Instagram accounts to their new Archewell Foundation.
Phil Pallen of philpallen.co told FEMAIL that Harry, 35, and Meghan, 38, could plan a clever PR move by using the 11 million strong fan they have built on their Instagram account for charity .
Describing a social media fan base as "the digital equivalent of waterfront property," he predicted the couple will "pivot" Sussex Royal to Archewell once the foundation is "ready for its reveal".
Phil told FEMAIL, "After Harry and Meghan leave the royal family, they have the independence to speak boldly about social movements, politics and other issues that matter to the couple.
& # 39; The Sussex Royal Instagram account is a platform and tool that Harry and Meghan can use to communicate confidently with an enthusiastic audience.
"If Harry and Meghan still have authority over the Instagram account, I suspect Harry and Meghan will forward the Sussex Royal account to Archewell when the nonprofit is ready for its public reveal."
He explained, “On social media, digital real estate is everything. Sussex Royal's Instagram account is the digital equivalent of waterfront property.
“The account is currently underutilized, but it is a symbol of heritage and a powerful tool for delivering important messages to a devout audience.
& # 39; The Sussex Royal Account grants premium access to an audience emotionally invested in the royal family's journey. Transferring or selling the account would potentially disconnect loyal fans. & # 39;
(tagsToTranslate) Dailymail (t) Femail (t) Meghan Markle