The fast-food giant McDonald & # 39; s was accused of having "cultural appropriation at its best" because of one of its new Christmas menus.
The chain announced a new jerk chicken sandwich for their festive menu, which also includes a double Big Mac and a Celebrations McFlurry.
But it's the jerk chicken sandwich that got the biggest buzz – and not for the right reasons.
While some have used social media to praise the burger, others have accused McDonald & # 39; s of "culturally appropriating" them.
Cultural appropriation is the adoption of an element or elements of one culture or identity by members of another culture or identity.
It is particularly controversial when members of a dominant culture come from disadvantaged minority cultures.
Jerk chicken is native to Jamaica and is considered by historians to be indigenous to the Taino and Maroons – descendants of Africans enslaved in the Caribbean islands.
One person tweeted, “The more I think about it, the more I get annoyed with McDonald’s attempt at“ Jerk Chicken ”.
The chain announced a new jerk chicken sandwich for their festive menu, which also includes a double Big Mac and a Celebrations McFlurry
What is jerk?
Jerk is a seasoning for meat and fish that originated in Jamaica.
Jerk refers to a type of cooking in which the main ingredient – mostly chicken, but also other meats and fish – is coated with spices and slowly cooked over a fire or grill.
The food has its origins with the Taino – the indigenous people of the Caribbean – who developed the jerk method and later taught it to African people who had been enslaved and forced into the Caribbean. They, in turn, adapted it to create jerk chicken.
The first jerk recipes date from 1655.
There are two forms: a dry seasoning that is rubbed on meat or fish, or a wet marinade that is used in the same way.
The two main ingredients are allspice and scotch bonnet peppers. Other ingredients can include: ginger, salt, brown sugar, garlic, thyme, cloves, spring onions, nutmeg, and cinnamon.
"It shows me one of two things: 1] you don't want to respect the culture or 2] you don't have diversity on your team."
Another said, "Jerk Chicken Sandwich, but there are no McDonalds in Jamaica."
One person tweeted, "Who Approved McDonald's Jerk Chicken Sandwich?"
Another added: “Disrespect to the fullest. McDonald & # 39; s whipped a dead sauce on a crispy chicken and called it a jerk chicken sandwich, unreal. «
The new sandwich costs £ 4.39 and includes two crispy chicken selects with a spicy jerk sauce, bacon, pepper-jack cheese, onions and lettuce in a sourdough bun.
The burger jerk sauce contains tomato paste, habanero chili puree, caramelized sugar syrup, spices, garlic, ginger, and basil, according to McDonald's website.
The ingredients for a real jerk marinade are allspice – a dried unripe berry of the South American native plant Pimenta dioica – and Scotch Bonnet peppers.
A Twitter user wrote: & # 39; Yesterday I got the new McDonald & # 39; s & # 39; Tried jerk chicken & # 39; burger, and as a man of Caribbean descent I can categorically confirm that 2 chicken selects with some Levi roots reggae reggae sauce are not jerk chicken at all. & # 39;
A woman on Facebook complained, “How is this sucker? Cultural appropriation again. & # 39;
While the burger voiced criticism of claims of cultural appropriation, others praised the burger and its taste.
The ingredients for a real jerk marinade are allspice – a dried unripe berry of the South American native plant Pimenta dioica – and Scotch Bonnet peppers
One Twitter user said, "Oh, my days when that jerk chicken sandwich from the Mcdees Christmas menu is 15/10 right now."
Another added, "The Maccies jerk chicken sandwich with the cheese ladles is another level."
A McDonald’s spokesperson told MailOnline: “Our jerk chicken sandwich uses jerk spices in its flavorful sauce. In the product description, we make it clear that the sauce is the jerk component of the sandwich. & # 39;
The latest dispute over the cultural appropriation of food comes after celebrity chef Jamie Oliver was subjected to allegations of "cultural appropriation" for his "punchy return trip".
The series was started by London MP Dawn Butler, who is of Jamaican descent, who tweeted him saying, "Your jerk rice is out of order" – jerk is a traditional Jamaican recipe.
The TV star's microwave bag rice, which sold for 2.35 pounds, was made from eggplant, chilli, and beans.
The chef later told Hello magazine about the series: "I've never written an authentic recipe in my life." The addition of "authenticity" is a word that "should be used very carefully", like most things we love … are not what we think they are & # 39 ;.
At the time, he also told Sky News, “I've worked with flavors and spices from all over the world my entire career, learning and drawing inspiration from different countries and cultures to bring new ideas to the food we eat every day To give grade.
"When I named rice, I just wanted to show where my inspiration came from."