You won't shed a Lidl tear! The grocery store reveals food-centric Christmas ads that poke fun at rivals who are heartfelt
- The animated display begins with a traditional scene that is "muted and snow-white".
- But it soon makes fun of the usual sugar-sweet festive advertising tropes
- Will premiere on Sunday evening. I'm A Celebrity! Get me out of here on ITV
Lidl has unveiled its playful 2020 Christmas commercials that poke fun at the traditional festive commercials popularized by John Lewis and Sainsbury & # 39; s.
The animated ad, which debuted on Twitter today, begins with a seemingly traditional scene where the world is "still and white with snow" before poking fun at the usual sugar-sweet festive advertising tropes.
The ironic short begins by asking the cute singer whether a young girl and a robin could spark an unlikely friendship – before abruptly bringing viewers back to reality by reminding them that it was the food sold at the discount store acts.
Lidl has unveiled its playful 2020 Christmas commercials that make fun of the traditional festive commercials popularized by John Lewis and Sainsbury & # 39; s. It begins by asking the cute singer whether a young girl and a robin are about to spark an improbable friendship
The animated ad begins with a seemingly traditional scene in which the world is "still and white with snow" before mocking the usual sugar-sweet festive advertising tropes
The ad continues to draw viewers in with its playful references to "emotional sauce" and moments designed to make viewers sad.
For those who take a closer look, Lidl goes a step further when the singer explains that "you don't need cute characters when carrots taste this good" – before a carrot is unceremoniously poked with a fork.
A whole range of Christmas foods and drinks are shot as a real film, contrasting with the animated and unrealistic scenes that the ad parodies.
Customer favorites include Lidl's Crémant de Loire with an outstanding rating, the award-winning Deluxe 24 Month Matured Christmas Pudding and a festive selection featuring a free-range British turkey.
For those who take a closer look, Lidl goes a step further when the singer explains that "you don't need cute characters when carrots taste this good" – before a carrot is unceremoniously poked with a fork
Product prices are in the foreground, perhaps another jibe for many retailers who do not include this in their fixed commercial offers.
Ryan McDonnell, Commercial Director at Lidl UK, said: “We all need a little relief this year. That's why we wanted our Christmas ad to show customers that our commitment to high quality at Lidl prices means everyone can believe in a great Christmas – and we had some fun too! & # 39;
The ad's Twitter preview will be followed by a full TV premiere during tomorrow's highly anticipated "I'm a Celebrity Get Me Out of Here".
Delicious items in the ad range include Lidl's Highly Rated Crémant de Loire, the award-winning Deluxe 24 Month Matured Christmas Pudding, and a festive selection featuring a free range British turkey
Lidl reflects the challenging realities that some people face at Christmas and has also launched the “Teaming up to Tackle Hunger” program.
It is a first in retail that allows customers to donate essential groceries directly to their local community at the checkout counter, with the retailer matching each donation made.
The initiative is part of Lidl's ongoing partnership with Neighborly, through which Lidl has donated more than six million meals to an existing network of 2,220 local charities.
Lidl is the newest company to give a glimpse into its Christmas advertising in the footsteps of Coca Cola, Aldi, M&S, McDonald & # 39; s and Amazon.