Kim Kardashian is the latest celebrity to promote Clevr Blends, the female-run coffee startup Meghan Markle invested in.
Just over a week after 66-year-old Oprah Winfrey put the brand online, the 40-year-old reality star took to her Instagram Stories on Monday to share a photo of a gift basket of goodies, including the Powdered Golden SuperLatte and the branded Matcha SuperLatte, which retail for $ 28 each.
While Oprah made it clear that Meghan had personally sent her the bags of the In powder form with oat milk powder, Kim received her samples from Alice + Olivia designer Stacey Bendet, which she had tagged in the mail.
A-list user: Kim Kardashian advertised Clevr Blends in her Instagram stories on Monday. Meghan Markle has invested in the Instant Oat Milk Latte brand
The reality star featured Alice + Olivia designer Stacey Bendet, who sent the gift basket with the brand's Golden SuperLatte and Matcha SuperLatte powders
It's unclear whether Stacey invested in the brand as well, or is just a fan of their latte. The gift basket she sent Kim contained products from other companies, including Jade Leaf Matcha and Notcha Matcha from Flowerhead Tea.
Meghan has worn Alice + Olivia designs in the past and is the first celebrity fan to be listed on the brand's website. The Duchess of Sussex and her exit from royal life were also the talking point at Stacey's first women's empowerment dinner last January, according to Vogue.
Clevr Blends seems like a natural fit for Meghan, who has always had a passion for health and wellness.
The company, run by CEO Hannah Mendoza, sells a range of instant oat milk patties. Each flavor contains adaptogens, coconut cream, oat milk, probiotics, and mushrooms.
Long before she was the Duchess of Sussex, the former Suits actress frequently shared recipes and fun advice on her now closed lifestyle blog, The Tig – named after Tignanello, one of her favorite wines.
Connection: It's unclear whether Stacey (left) invested in the brand or is just a fan of their latte. Meghan is a fan of Alice + Olivia and wore one of the brand's blazers in February 2019 (right)
It is official! Meghan, pictured recently on a CNN appearance, confirmed to Fortune last week that she had invested in Clevr Blends
Meghan confirmed to Fortune last week that she had invested in the company, although it is unclear how much stake she has in the startup.
Founded last January, Clevr Blends is based in Santa Barbara, California, where Meghan and Prince Harry lived with their one-year-old son Archie.
Over the summer, the couple purchased a $ 14.65 million mansion in Montecito, an oceanfront enclave in Santa Barbara County that is home to a number of A-list residents including Oprah, Gwyneth Paltrow, and Ellen DeGeneres.
According to Fortune Meghan I reached out to Clevr Blends after trying one of the company's oat milk latte, which was first sold at a pop-up cafe in Santa Barbara in 2017.
Hours before her stake in the company became public, Oprah put the tag on Instagram and displayed the "beautiful Christmas basket" she had received from her "neighbor".
Famous Fan: Meghan sent Oprah Winfrey a basket of the products last week, and the media mogul stuffed the brand on Instagram by sharing a video of herself making a golden latte
Promotion: In Oprah's caption, she told her 19.2 million followers that her "neighbor" sent her the basket and said it was her "new drink of choice".
In the video, the media mogul scooped the golden latte mixture into a mug and added hot water. Meghan told her to add a third of a cup before mixing it with a nozzle and adding more.
& # 39; On Christmas Day my neighbor "M" sent me … a basket full of delicacies! (Yes, the M) My new drink of choice for morning and night, ”Oprah captioned the post.
“I wish I had Clevr Blends sooner because I added it to my favorite things to do list,” she said of her 19.2 million followers.
It's unclear whether Oprah knew about Meghan's investment in the brand. She did not mark her post as a paid ad of any kind.
In a statement to Fortune last week, Meghan said, & # 39; This investment is in support of a passionate entrepreneur who is prioritizing community building alongside her business.
"I am proud to invest in Hannah's commitment to sourcing ethical ingredients and creating a product that I love personally that has a holistic approach to wellness. I believe in her and I believe in her society."
Head: Hannah Mendoza is CEO of Clevr Blends, which she co-founded in January 2019. In 2014 she graduated from the University of California at Santa Barbara
Special Brew: Clevr Blends offers a variety of latte flavors including matcha, coffee, chai, and golden. Each bag is $ 28
Mendoza co-founded the company with Roger Coppola in January 2019. Both attended the University of California at Santa Barbara and graduated in 2014.
Speaking to Fortune of Meghan's investment in a statement, the CEO said, “Entrepreneurs need funding, but they also need consultants who care deeply about what they build.
"I am grateful that I found both in the Duchess of Sussex. Your passion for what we create is palpable, and I could not imagine a more aligned partnership. We look forward to the road ahead."
Clevr Blends offers a range of powdered "Super Lattes" priced at $ 28 per sachet. The company also has a sold out milk frother and travel mug for $ 18.
Mendoza founded Clevr Blends after setting up a "funky coffee pop up bar," according to the company's website.
“We traveled the California coast mixing adaptogenic lattes and mushroom coffees on the back of a delivery truck. It was great, ”she wrote.
Ethics: The company "only" uses organic or non-genetically modified ingredients and donates a percentage of its sales to "organizations that fight for food justice in the US."
Simple: Customers just need to add water to the company's superfood powders, which contain adaptogens, coconut cream, oat milk, probiotics, and mushrooms
“Our drinks made people feel great – but it was difficult to recreate them at home. We needed an easier way to bring these magical elixirs to people's daily rituals … so we went to the kitchen!
“We set out to create the most delicious, nutritious instant latte in the world. After 1 year of formulation and careful procurement of the ingredients later, our SuperLattes were born! & # 39;
The company "only" uses organic or non-genetically modified ingredients and donates a percentage of its sales to "organizations that fight for food justice in the US".
Meghan's stake in Clevr Blends is her first public investment since she and Harry stepped down as senior royals earlier this year to pursue a private life and seek "financial independence" from the royal family.
Her departure sent shock waves through the royal family and came after months of rumored discord.
In their role as senior royals, they would not have been able to make private investments. Now they can do business with Netflix companies they've signed a $ 100 million deal with.
They've also been collecting checks for speaking at private engagements since leaving royal life in January 2020 after complaining about the press intrusion.
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