A host of stars joined Kim Kardashian West on Wednesday to vow to freeze their Instagram and Facebook accounts, claiming the platforms could spread hate, propaganda and misinformation.
Actors like Ashton Kutcher, Olivia Wilde, Leonardo DiCaprio, Jamie Foxx, Sacha Baron Cohen, Michael B. Jordan and Jennifer Lawrence said they would drop Mark Zuckerberg's brands for 24 hours as part of the Stop Hate For Profit initiative that we saw earlier that advertisers give none Spending more.
Model Naomi Campbell and singer Katy Perry also jumped into the social media boycott to raise awareness among fans, who are used to many of them interacting online on a daily basis.
Kim, 39, who has received up to $ 1 million in social media endorsements, said the platforms allow groups to "sow division" and "divide America apart."
“I love that I can connect with you directly through Instagram and Facebook, but I can't watch these platforms continue to spread hate, propaganda and misinformation – created by groups to sow division and America to divide – Just to take steps after people are killed, "she said in a long message on Tuesday.
She and other well-known personalities such as Mark Ruffalo, Katy Perry, Leonardo DiCaprio, Kerry Washington, Ashton Kutcher, Michael B. Jordan and Sacha Baron Cohen take part in the #StopHateForProfit protest.
The protest calls for Facebook, which owns Instagram, to ban sites promoting hatred, ban any event page with a call to arms, and remove election misinformation.
Kim Kardashian announced Tuesday that she was "freezing" her Instagram and Facebook accounts as the platforms allowed hate and misinformation as part of the #StopHateForProfit campaign
The 39-year-old reality star said groups are using the platforms to "sow division and divide America". The effort is part of the #StopHateForProfit campaign, which seeks to hold social media companies accountable for hatred on their platforms
Misinformation shared on social media has a serious impact on our elections and undermines our democracy. Please join me tomorrow when I freeze my Instagram and FB accounts to tell Facebook that #StopHateForProfit. Link in bio for more information on how to keep the truth, "added Kardashian West in her post.
Kardashian is the seventh most popular person on Instagram with 188 million followers and has more than 30 million fans on Facebook.
The campaign calls on attendees to participate in a 24-hour Instagram freeze on September 16. The action week ends on September 18th with a call for votes.
The campaign accuses the platform of "undermining democracy" and taking advantage of hate groups and sites being able to use its websites.
More than 1,200 companies, including big brands like Unilever, Verizon, Adidas and Ford, have also joined the boycott.
Kardashian is very active on Instagram and posts virtually every day. She uses the platform to promote her latest products like her upcoming perfume line
The protest is led by the same coalition of civil rights groups that led a month-long advertising boycott against Facebook in July after the death of George Floyd.
The #StopHateForProfit campaign reads: “Following a global health pandemic, Facebook's failure to update the policies and processes that allowed hate, conspiracy theories, and racist and anti-Semitic content to spread on its platform remains a source whole churches of pain. & # 39;
"In a historic election year, Facebook's slow response to voter suppression, vitriolic and divisive content, and misinformation can have dire consequences for BIPOC voters and key democratic structures."
DailyMail.com has asked Facebook to comment on the protest.
Facebook has come under fire because questionable ads were displayed in the 2016 elections and hate groups were able to gather on its platforms.
In August, Facebook shut down a 3,000-member Kenosha Guard page where "patriots gathered to take up arms and defend our town from the evil thugs tonight" in protest against the shooting of Jacob Blake by the Police took place. Imagined the event that encouraged armed civilians to gather
Facebook initially took no action against the militia group on August 25, stating that it was not breaking its rules, even though Facebook users reported the group to the company. The apparent regression in the decision comes after 17-year-old Kyle Rittenhouse was arrested for the murder of two Black Lives Matter protesters. Rittenhouse pictured on August 25th
However, it is unclear whether the boycott will affect the tech giant's practices.
Facebook was also heavily criticized for failing to refuse an online call to arms by a self-proclaimed militia group in Kenosha, Wisconsin, following protests following police shooting of Jacob Blake, according to The Verge.
On August 25, two people were killed by 17-year-old police admirer Kyle Rittenhouse, who was armed with a rifle during a protest in town.
Afterwards it became known that the Kenosha Guard, a group calling itself militia organization, issued a "call to arms" on the platform.
At least two separate Facebook users reported the account for inciting violence before the shooting, but the Kenosha Guard's Facebook page was not closed until the morning after the fatal shooting.
Facebook said in a statement at the time that the company's investigation found no direct links between the shooting and the Kenosha Guard accounts.
Facebook has come under fire for failing to destroy conspiracy theories about coronaviruses, spread political misinformation and have hate groups use and call up weapon events on the platform. Facebook founder Mark Zuckerberg above
On Monday, BuzzFeed News reported that an internal whistleblower said the company was slow to respond to misinformation that had undermined elections around the world.
The issue is particularly worrying ahead of the upcoming presidential election.
"In the three years I've spent on Facebook, I've found several obvious attempts by foreign governments to widespread abuse of our platform to mislead their own citizenship, and have caused multiple international news," the former said Facebook data scientist Sophie Zhang said in a 6,600-word memo.
Facebook has also come under fire for failing to quell conspiracy theories regarding the pandemic.
In August, the platform deleted one of President Donald Trump's posts for violating coronavirus information guidelines after sharing a link to a Fox News video in which Trump said children are "virtually immune" to the virus.
Medical experts say this is not because children get the virus, but rather milder symptoms.