Kanye West has shared shocking footage of himself urinating on a Grammy Award as he "goes to battle" against Universal and Sony labels to try to regain rights to his own music.
The 43-year-old rapper posted the vision on his Twitter feed Wednesday afternoon, which featured one of his 21 Grammys in a toilet bowl.
"Trust me … I'm not going to stop," West labeled the clip referring to his current offer to get ownership of his masters – aka the copyright on his original songs.
On Monday, West began attacking the structure of the music industry, stating that musicians actually had little to no power because record labels owned all of their works.
He targeted his labels Universal and Sony and vowed not to release any new music until he was released from his contracts with them.
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Kanye West has shared shocking footage of himself urinating on a Grammy Award as he "goes to battle" against Universal and Sony labels to regain the rights to his own music
West has won a whopping 21 Grammy Awards in the past two decades. He is pictured with three of the awards in 2005
What it means to own master recordings:
Owning master recordings of an artist has become more profitable with the advent of streaming services, as less is spent on marketing and users can stream a back catalog at the touch of a button.
In the music industry, it is common for an artist to sign the master rights to their recordings.
In return, the contract grants the musician an advance payment and sales fees.
Artists like Metallica, AC / DC, Pink Floyd, and Chicago have bought back rights to their music, but this is rare as it is an expensive exercise.
In a stinging tweet on Tuesday, West also devastated the strict contracts that black NBA players were under, stating, "The music industry and the NBA are modern slave ships, I'm the new Moses."
The rapper went back on Twitter Wednesday morning, repeating the same sentiment: "There's no NBA or music industry without black people … fair contracts are important … property issues".
West also shared the screenshots of a private contract he signed with Universal in 2011 just minutes after he tweeted, "I feel so humiliated and blessed that God has enabled me to do this … Everyone keeps praying. It works … I'm on my knees this morning. & # 39;
Then he seemed to go straight to black artists, claiming the deal needed an overhaul.
“We've made ourselves comfortable not having what we deserve … they [record labels] allow us to have a little bit of money on touring, getting gold chains, booze, girls and fake numbers to feed our egos … but we do not own our masters, ”he wrote.
He accused the media of "trying" to kill Black, including Michael Jackson.
He also ruffled the Black Lives Matter movement by tweeting: & # 39; BLACK MASTERS MATTER & # 39 ;.
West can be seen after scooping three gongs at the 2006 Grammy Awards. He now says the awards mean nothing if he has no ownership of his own work
During his Twitter rant on Wednesday, West also stated he was too powerful to be "muted or canceled" and said he was rich enough to buy his masters from Universal and Sony.
"Universal is not going to tell me what my masters cost because they know I can afford to buy them," he derided in a tweet shared shortly after 9 a.m.
West has net worth of $ 1.3 billion. The cost of his masters is likely to be over $ 300 million.
Scooter Braun bought the Big Machine Label Group for this price back in 2018 and acquired almost all of the Taylor Swift masters in the process.
Meanwhile, West went on to share a number of Biblical verses before writing, "I know that my Lord and Savior Jesus Christ will foal and punish all who have entered into unfair contracts."
He added, “I will do everything in my power and use my voice until all artist contracts are changed, starting with getting my masters for my children. I won't stop, I promise you. I am petty and very personal. & # 39;
During his Twitter rant on Wednesday, West also stated he was too powerful to be "muted or canceled" and said he was rich enough to buy his masters from Universal and Sony
Kanye West revealed the huge wall he is building around his Los Angeles mansion as he continued his Twitter feud with the Universal record label on Tuesday night
On Monday, West drew attention to the fact that artists do not own their masters.
"In the streaming world, master ownership is everything … that's most of the income … in COVID, artists need our masters," he wrote.
"Artists starve without tours … I'll get our masters … for all artists … pray for me."
Later that day, he reportedly tried to contact Universal and Sony about the release from his contracts.
The following day, he shared a text conversation on Twitter about possible legal action against Universal and Sony after not hearing from them.
In the actual text conversation, the person who might be a lawyer writes, “That is, we can argue that Universal and Sony did not fully support you. And as a result, they hurt. This is the nuclear action / dismissal option. & # 39;
The individual continues: “If we were to go this route, we would have a lawsuit as part of a settlement and ask for your masters. This is a high risk, high reward strategy. & # 39;
At one point, West and the person talked about Taylor Swift and the controversial $ 300 million deal that Scooter Braun, who manages Justin Bieber and Ariana Grande, struck to get their masters recordings in 2019.
“We control the property that we can buy. But if Taylor's [Swift] cost $ 300 million, yours would cost a lot more, I suppose. Remember, if you re-recorded these songs, you could own these new masters right away, ”wrote the person speaking to West.
& # 39; A much more radical consideration would be to propose an entirely new relationship or joint venture with Universal. One that is equal and not one-sided. I am not sure if you are interested in this. But if [sic] could be a Yeezy Media / Universal joint venture but one where you have the power, ”the person continued.
In response to these text messages, West replied, "I am not open to any business with Universal or Sony."
The next day, he shared a text conversation on Twitter with a person who appeared to be a lawyer. The conversation turned to West about possible legal action against Universal and Sony to get out of his contracts