ENTERTAINMENT

Is that why the Sussexes didn't delete their Instagram account?


A prominent brand strategist has found that Prince Harry and Meghan Markle are in the ideal position to switch their Sussex Royal Instagram account to their new Archewell Foundation.

Phil Pallen from philpallen.co told FEMAIL that Harry (35) and Meghan (38) could plan a clever PR move by using the 11 million strong fan they built on their Instagram account for charity .

He described a social media fan base as "the digital equivalent of waterfront real estate" and predicted that the Sussex Royal couple would "wave" to Archewell once the foundation was "ready to be unveiled."

Scroll down for video

Phil Pallen of philpallen.co told FEMAIL that Harry (35) and Meghan (38) (to see in March) could plan a clever PR move by transferring the 11 million strong fan after being on their Instagram account have built up. to their charity efforts

He described a social media fan base as "the digital equivalent of waterfront real estate" and predicted that the Sussex Royal couple would "wave" to Archewell once the foundation was "ready to be unveiled."

He described a social media fan base as "the digital equivalent of waterfront real estate" and predicted that the Sussex Royal couple would "wave" to Archewell once the foundation was "ready to be unveiled."

Phil said to FEMAIL: “After Harry and Meghan have left the royal family, they have the independence to courageously speak about social movements, politics and other issues that matter to the couple.

& # 39; The Sussex Royal Instagram account is a platform and tool that Harry and Meghan can use to convince an enthusiastic audience.

"If Harry and Meghan still have authority over the Instagram account, I suspect Harry and Meghan will forward the Sussex Royal account to Archewell when the nonprofit is ready for its public disclosure."

He said: “In social media, digital real estate is everything. Sussex Royal's Instagram account is the digital equivalent of waterfront properties.

“The account is not yet fully utilized, but it is a symbol of inheritance and a powerful tool for delivering important messages to a devout audience.

Phil revealed that Prince Harry and Meghan Markle (seen in South Africa last year) are in the ideal position to switch their Sussex Royal Instagram account to their new Archewell Foundation

Phil revealed that Prince Harry and Meghan Markle (seen in South Africa last year) are in the ideal position to switch their Sussex Royal Instagram account to their new Archewell Foundation

& # 39; The Sussex Royal account gives first-class access to an audience emotionally invested in the royal family's journey. Transferring or selling the account would potentially disconnect loyal fans. & # 39;

Duke and Duchess of Sussex's defunct Instagram account, which peaked at 11.3 million, has dropped 400,000 followers to 10.9 million following its retirement from the spotlight.

Harry and Meghan completed their final duties in March before stepping down as senior royals to focus on their own charities and build a more private life in LA. In the past month alone, they lost 200,000 followers because they are no longer able to post from their account.

The couple were forced to drop the Sussex Royal branding as part of their discharge from The Firm and instead set up an Archewell Foundation. It is believed that it may start waiting until after the pandemic to reveal more details about its charity or new social media accounts.

The two currently live with their 1-year-old son Archie in the Hollywood villa of actor Tyler Perry, where they are restrained in the midst of ongoing charity work.

Last month, Duke and Duchess of Sussex's defunct Instagram account dropped to 11.1 million followers after pulling out of the spotlight (seen at the Royal Albert Hall in November).

Last month, the defunct Duke and Duchess of Sussex Instagram account dropped to 11.1 million followers after pulling out of the spotlight (seen at the Royal Albert Hall in November).

The couple completed their last chores in March before stepping down as senior royals to focus on their own charities and build a more private life in LA - and had 200,000 fewer followers last month because they were forced to cease publication

The couple completed their last chores in March before stepping down as senior royals to focus on their own charities and build a more private life in LA – and had 200,000 fewer followers last month because they were forced to cease publication

The couple unveiled their new & # 39; Archewell & # 39; foundation in April, which will replace Sussex Royal.

The couple unveiled the new project, which will take care of the causes, and revealed the Greek word in the Arche project – which means source of the action – was the inspiration for the name of their son Archie Mountbatten-Windsor.

And now it became known that on February 28, the couple filed an application with the US Patent and Trademark Office for a non-profit foundation called "Archeway".

The Duke and Duchess said they focused their efforts on the coronavirus pandemic, but felt "forced" to disclose details of the operation.

“Like you, our focus is on supporting efforts to fight the global Covid-19 pandemic. Given this information, however, we felt compelled to share the story of how this came about.

Before SussexRoyal came the idea of ​​ark – the Greek word for source of action.

“We connected with this concept for the nonprofit organization we wanted to build one day and it became the inspiration for our son's name. Do something meaningful, do something important.

“Archewell is a name that combines an old word for strength and action and another that recalls the deep resources that everyone has to fall back on.

"We look forward to launching Archewell when the time is right."

Prince Harry and Meghan Markle (pictured above on March 5) announced that they are going to start a new charity

Prince Harry and Meghan Markle (pictured above on March 5) announced that they are going to start a new charity

At the end of March, the Duke and Duchess of Cambridge reached 11.4 million followers on Instagram and only beat the Sussexes by 100,000 followers.

Prince William (37) and Kate Middleton (38), who run the Kensington Palace Royal account, have only overtaken Harry and Meghan, who ran the Sussex Royal, in recent months, even though they have been on the social network significantly longer.

The Sussexes had seen a rapid upturn since announcing their withdrawal from the public in January, but were overtaken by the Cambridges when they started posting less in their new lives – originally in Canada.

The Cambridges now have 11.9 million followers, while the royal family continues their new "scaled-down" model of The Firm.

The Sussexes saw a surge in followers after their last week of royal duties as they attended the Endeavor Awards, the Mountbatten Festival of Music, and the Commonwealth Day Service.

Meghan and Harry also attended the service with the Queen and attended the National Theater and Robert Clack Upper School in Dagenham.

The couple apparently tearfully said goodbye to their staff during an intimate dinner, and Meghan has returned to Canada to be with Baby Archie.

At the end of March, the Duke and Duchess of Cambridge reached 11.4 million followers on Instagram and only beat the Sussexes by 100,000 followers

At the end of March, the Duke and Duchess of Cambridge reached 11.4 million followers on Instagram and only beat the Sussexes by 100,000 followers

The Cambridges now have 11.9 million followers, while the royal family continues their new "scaled-down" model of The Firm

The Cambridges now have 11.9 million followers, while the royal family continues their new "scaled-down" model of The Firm

(tagsToTranslate) Dailymail (t) Femail (t) Prince Harry (t) Meghan Markle (t) Royals