Apple's new iPhone 12 goes on sale worldwide today. Interested customers can pick up a handset either online or in-store.
At the launch, Deirdre O & # 39; Brien, Apple's senior vice president of retail and people, made the bizarre claim that despite the economic crisis and global pandemic, there has never been a better time for an iPhone.
The high-end device with 5G connectivity, a 12-megapixel main camera, a 6.1-inch screen, flat edges and a sturdy glass ceramic screen costs £ 799.
Apple is also launching the iPhone 12 Pro today for $ 999, which is the same size but has an additional telephoto camera and lidar-based depth sensor to support Augmented Reality (AR), as well as an improved iPad Air tablet.
Photos show that customers who line up in front of the Apple Store in Sydney today will be the first to get their hands on the devices, followed by the iPhone 12 Mini and iPhone 12 Max on November 13th.
The iPad Air, which was unveiled at an event ahead of the iPhone 12 unveiling, is also available for £ 599.
The all-new iPad Air features thin bezels, a 12-megapixel rear-view camera, a 10.9-inch liquid retina display (2360 x 1640), and a brand new chip called A14 Bionic.
The screen is fully laminated with True Tone support and an anti-reflective coating. The tablet is powered by a USB-C cable.
As a result of this jam-packed display, the TouchID sensor was merged with the power button and moved to the top of the device.
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The iPhone 12 features the A14 Bionic Chip CPU, 6.1-inch OLED display, 5G connectivity and an advanced dual camera system. Seen here in the Apple Store in Sydney
The iPhone 12 will be available from Friday in all Apple stores worldwide. Pre-orders for the phone will also ship starting today.
"There's never been a better time to get a new iPhone, and there has never been a better destination than Apple Retail," said O'Brien.
& # 39; We offer our customers new opportunities to get to know all of our products before they buy, so that they can be sure that they are getting the right product for them.
"Whether our customers contact us in person, by phone, or online, our entire retail team is ready to deliver the premium, personalized service they have come to expect from Apple."
Apple has admitted that iPhone launch day will "feel different" this year due to the coronavirus outbreak, but people can safely shop at the store.
It's the first flagship phone launch the company has had since the Covid-19 outbreak. The traditional queues outside the Apple Stores are being replaced in some locations with social distancing, a new appointment system, and express pick-up options.
The iPhone 12 Pro has a 6.1-inch OLED Super Retina XDR display and has three rear cameras, including an ultra-wide camera and a telephoto camera, as well as the A14 Bionic Chip CPU and 5G -Connectivity
O & # 39; Brien says the new measures for buying products are designed to keep people safe while ensuring that they continue to get the "Apple Experience".
"This year is going to feel different in our stores – you're used to experiencing this wonderful energy where everyone gathers shoulder to shoulder around the new iPhones – we're not going to have that experience this year," she told PA.
“When people come into the store – which is what we want, we love the excitement for our products – when they come into the store we give you an appointment to visit us and then you are in your own slot and we take care of it us very much about you. & # 39;
This week, the phone maker announced a new feature for its retail stores, Shopping Sessions, where customers can book a stand-alone seat with an Apple Store representative to choose the new product they want.
Customers line up outside the Apple Store on George Street with social distancing to check out the new iPhone 12, which will go on sale in Sydney on Friday
Customers look bored waiting for their new iPhone in Sydney. Fewer people queued outside for the iPhone 11 than last year
TODAY'S SPECIFICATIONS ON SALE APPLE ITEMS
Weight: 162 grams (5.73 ounces)
W. 2.82 in H. 5.78 in D. 0.29 in
6.1 inch OLED display
Dual 12MP camera system: ultra wide and wide cameras
4K video recording
Comes in black, white, red, green, blue
IPHONE 12 PRO
Weight: 187 grams (6.60 ounces)
W. 2.82 in H. 5.78 in D. 0.29 in
6.1 inch OLED display
Pro 12MP camera system: Ultra wide, wide and telephoto cameras
4K video recording
Comes in silver, graphite, gold, Pacific blue
display 9.70 in (1536 x 2048)
1.3 GHz single core processor.
Front camera 1.2MP.
R.A.M. 1 GB.
warehouse 16 GIGABYTE.
backup camera 5MP.
Battery capacity 8820mAh
The same advice is also provided online, allowing customers to chat with specialists before making a decision to buy.
The company will also operate two Apple Express collection points in the UK at Apple Stores White City and Stratford in London, where customers can pick up online orders and purchase popular accessories.
Apple stores have already implemented health and safety measures such as: B. Limiting storage capacity to maintain social distancing and contactless temperature checks.
“We know we are in unprecedented times and we are working to ensure that we can greet our customers in store in a great way or online, and we feel really great about where we are all now the complexity we're dealing with, ”said O & # 39; Brien.
"We have developed multiple store operating models to successfully support our customers in business in various situations around the world."
In front of Sydney's Apple Store in the CBD, a few dozen people were standing outside before the opening at 8 a.m., according to CNET.
The first customer in line and the first to enter the building, Jun, had been in line since 11:30 p.m. the night before and ended up buying both an iPhone 12 and an iPhone 12 Pro.
Employees open the Apple Store on George Street for customers to see the new iPhone 12, which will be on sale in Sydney, Australia on October 23, 2020
Jun, the first customer in Sydney's Apple Store, enjoys the feel of the new iPhone 12, which is characterized by flat edges, in contrast to the curved edges of the latest iPhone models
Jun, also Sydney's first iPhone 12 owner, is enjoying buying the new Apple iPhone 12 in the Apple Store on George Street
Jun is trying the new iPhone 12, followed by the iPhone 12 Mini and iPhone Pro Max releasing on November 13th
According to Reuters, the two models were sold in China today after showing signs of strong consumer interest from early pre-orders.
However, the short lines in front of the Apple Stores in Shanghai's business center contrasted with the crowds that flocked to previous launch events as most orders have now been moved online.
"I feel great to be the first customer to get the new iPhone," said 30-year-old Yan Bingqing, who arrived before the Shanghai store opened, standing in a line of about 20 people. "I have waited a long time."
Images from the Apple Store in Beijing show hordes of people both inside the building and in line outside. Even a global pandemic isn't going to stop people from getting their hands on a new Apple device.
People wait outside an Apple store while the new iPhone 12 series launches in Shanghai, which has reportedly fewer people than last year
Potential customers take a look at Apple products in an Apple Store as the coronavirus disease (Covid-19) outbreak continues to threaten
People wait in an Apple store before Apple's new 5G iPhone 12 goes on sale as the coronavirus disease (COVID-19) outbreak continues in Shanghai
People line up to enter an Apple flagship store when the new iPhone 12 and iPhone 12 Pro go on sale in Beijing, China on Friday
Another shot from the Beijing store. Even a global pandemic couldn't stop customers from getting their hands on Apple's new device
Analysts expect a surge in orders for the iPhone 12, announced by the tech giant last week, as it supports an updated 5G network infrastructure.
Chinese e-commerce retailer JD.com recorded pre-orders for all four models of the iPhone 12 of 1.6 million on the first day of the announcement on Tuesday, October 13th.
"From the bottom of my heart, it's a little late for Apple to bring out the 5G iPhone," said Zhu Lin, another Apple fan who was waiting in line. "I expected it last year."
The annual kick-off event is almost a month later than normal, coming as the coronavirus pandemic disrupted Apple's well-oiled machine for the design and production of its best-selling product.
The aim of adding 5G capabilities to the iPhone is to improve download and upload speeds, provide higher quality video streaming, more responsive gaming, and high-definition FaceTime.
The phone's screen uses glass-ceramic, which increases its strength and makes it more resistant to cracking if dropped on the floor.
Social distancing, face masks, and the glass walls of Sydney's multi-story Apple Store create a scene from a bizarre dystopian movie
iPhone customers in Sydney could line the street in the early hours of the morning to get an upgrade for their existing smartphones
Customers at the Apple Store in Sydney on George Street look at the new iPhone 12 for sale in Sydney. Much of the furniture was cleared during the pandemic to allow social distancing
An Apple branded social distancing sticker on the sidewalk outside the Apple Store on George Street while customers wait for the new iPhone 12
People struggle to maintain social distance when looking at the iPhone 12 and other Apple products in an Apple store in Shanghai
A customer wearing her face mask waits in line outside the Apple Store on George Street to check out the new iPhone 12 smartphone
People visit a re: Store store on Moscow's Petrovka Street as Apple launched iPhone 12 and iPhone 12 Pro sales in Russia
People examine a new smartphone in a store on Petrovka Street with personal protective equipment, including masks and gloves
A customer takes a selfie in a shop on Petrovka Street in Moscow while another shopper watches with a half-mask on
Apple introduces the new iPhone 12 with super-fast 5G connectivity
Apple officially unveiled the new iPhone 12 during a live event that was seen by millions from around the world.
The smartphone has rounded edges similar to the iPad Pro and has a 5G cellular connection – the smartphone's biggest upgrade.
In this way, the device can access the Verizons 5G Ultrawide Band, which according to Apple is the fastest system in the world with over 4 gigabytes per second.
The iPhone 12 also includes a ceramic shield, which the company claims is "harder than any smartphone glass."
The new addition is "practically insensitive to heat and electricity" and makes it more resilient if it is dropped.
In addition to the iPhone 12, Apple announced three other smartphones including the iPhone 12 Pro, iPhone Pro Max, and the brand new iPhone mini priced at $ 699.
The tech giant has also added its fastest camera to the new range.
The dual-lens camera system has a 12-megapixel ultra-wide and wide lens, as well as a 7-element lens, which improves performance in low light conditions by 27 percent.
Apple is opening pre-orders for the iPhone 12 on October 16, priced at $ 799. However, there are no chargers or Lightning EarPods on the devices.
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