Branded wine streaks seem like the latest celebrity tactic to make a few extra pennies as Kylie Minogue joins the famous faces list with her own vintages and makes £ 1 million from her deals.
While most savvy celebrities always keep an eye out for expanding their ever-growing empire through endorsements and branding deals, wine appears to be the most popular new company for 2020.
In the past three months alone, 52-year-old Kylie has launched her new rose collection, and actress Cameron Diaz and singer Post Malone have also launched their own pink bottles.
They join a long list of famous faces developing their star power with their own alcoholic offerings, including Graham Norton, Cliff Richard, Phillip Schofield, Brad Pitt and Angelina Jolie, and Sarah Jessica Parker.
And wine brands aren't just limited to celebrities, the Queen has a selection of sparkling white wines too – Windsor Great Park Vineyard 2014.
Kylie Minogue, 52, joins the long list of celebrities who are using the power of their name for a brand as a sideline, this time moving into the wine industry
Last month, 47-year-old Cameron Diaz launched her new line of wines in collaboration with entrepreneur Katherine Power. The range consists of a Spanish red and a French rosé
Graham Norton has a successful wine brand with a best-selling SauviGNon Blanc, South Australian Shiraz, New Zealand rosé, Italian Prosecco, and pink and Irish gins
Kylie Minogue is no stranger to using her name on products. After the success of her affordable collection earlier this year, she recently stepped into the world of vintage wines.
Her latest addition, "Côtes de Provence Rosé" priced at £ 18 per bottle, complements her first Classic Collection, which was developed to mark her 52nd birthday.
The pop star who always seems to be at the forefront of branding deals also has the Kylie Minogue at Home homeware collection, which launched in 2010, a few years before several stars including Rita Ora, Holly Willoughy and Tess Daly, jumped into the trend.
And it doesn't end with Kylie naming several fragrances since her debut in the perfume industry in 2006.
So what about wine that caught Kylie's attention when her next page was hectic?
After launching her debut vino earlier this year, Kylie unveiled her new vintage offering this week, a deal a PR expert believes could make her up to £ 1 million
The pop star has been known to use her household name to get her foot in the door of various industries, including housewares with her Kylie at Home collection
Andy Barr, CEO of PR agency 10 Yetis Digital, said: & # 39; Aside from the obvious returns on money and vague tax laws for investing in the industry, getting a niche, or perhaps a celebrity, on the B-list is the main draw of the Wine Businesses Increase their "branded" incentives and get them A-list with the right marketing and PR strategy.
Andy Barr, CEO of PR agency 10 Yetis Digital, says Kylie could make up to £ 1 million from the deal
& # 39; There's a reason The Beckhams, The Jolie / Pitt & # 39; s (RIP to Brangelina!), Sting, and Francis Ford Coppola decided to start a wine frenzy.
“By giving an existing vineyard a respected and well-known name, a mediocre or inferior wine can be sold at inflated price, thereby increasing the potential profit margin from franchising a celebrity alone.
“Easy money for very little commitment, especially if you don't own and supervise the production yourself.
"I can't imagine Posh Spice stepping on the grapes even in her thin white jeans, can I?"
Retail expert Barr said that depending on how well known they are, famous faces can make up to £ 1 million adding their name to the brand.
Cliff Richard has a brand of wine, Vila Nova, which he produces in his vineyard in Adega do Cantor, Guia, Algarve, Portugal
Rock star Bon Jovi started a premium rosé label in 2018 with his son Jesse Bongiovi and the celebrated French winemaker Gérard Bertrand. The wine was named one of the five best rosé wines in the world
Earlier this year, Post Malone was one of the latest celebrities to add their name to a rosé wine brand, Maison No.9
"The potential returns on being associated with a beverage brand depend largely on whether the celebrity owns it or just approves or licenses their name for it," he says.
For example, George Clooney made his bank balance look as good as his face when he sold the tequila brand he owned for $ 1 billion.
& # 39; A celebrity looking to name just one brand can expect to make over £ 1 million based on their own worth and stature.
"Sometimes deals are based on sales volume, and if you think winemakers are operating at 50% gross profit margin, you'd expect this type of deal to cross the £ 1m mark."
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