A Gucci collaboration with the outdoor brand The North Face was ridiculed because models in skirts and heels in combination with huge puffer jackets hike up mountains.
Mountaineers and hikers were appalled that the long-time label, known for its straight climbing clothing, had teamed up with the high-end fashion house and branded it as fashion for the father's credit card brigade.
North Face's Instagram account has suffered comment after comment questioning the 1970s-inspired promotional imagery of camping models mixing patterned outerwear with sandals and sleek leather bags.
The collaboration was interrupted by Pixie Geldof, who was apparently paid to promote the range to her 194,000 Instagram followers.
A collaboration between Italian fashion house Gucci and outdoor brand The North Face is mocked online after ads for the line showed models wandering in heels, skirts and puffer jackets
On a train from the 70s inspired by Gucci and The North Face, which has received a largely negative reaction, models frolic in the woods in heels and leather clothing
Many fans of The North Face were not impressed with the collaboration between the two brands. Some asked if it was an April Fool's joke
On Wednesday, the celebrity posted a picture of themselves in a green vest with a huge North Face / Gucci logo and said, "In my head, that's very Lady Di @gucci #thenorthfacexgucci #ad."
Her friend Daisy Lowe replied, "Such a baby, I love that so much."
The fashion designer Henry Holland also interfered and said: "Never been so jealous."
But it was also criticized by some social media users. Rebecca Jones commented, “This stuff is just expensive, disposable, isn't it? Nobody who can afford this stuff will ever wear it for more than a season then … & # 39;
Ads for the line feature models wearing puffer jackets, leather clothing, and heels, and hiking in the woods
Fans of The North Face weren't impressed with the collaboration, calling it impractical and "expensive disposable".
High socks, ankle boots, puffer jackets and denim shorts; The collaboration between Gucci and The North Face did not go down well with some consumers
But things looked far more bleak for The North Face's Instagram account, with dozens of negative messages disconnecting as a sell-off.
"Bro, I swear if I ever see anyone outside dressed like this," said one unimpressed user.
"Rest In Peace for a once proud and respected outdoor company," wrote another.
One commenter said the collaboration had shown people being "impractically dressed," adding, "My problem is with a brand I loved to work with an overpriced fashion brand and use overpaid and underqualified models in an advertisement who wears inadequate and ridiculous clothing while pretending to be #adventure. & # 39;
“The perfect time to release this collaboration as people are being driven from their homes. Those tents will look under any freeway flyovers (fire emoji), ”said another.
Celebrity Pixie Geldof promoted the line in a sponsored ad on her Instagram account, saying it made her feel like Lady Di (pictured).
"Someone in marketing has to be fired for this disaster," joked another.
And one wrote: “We need conservation, not exploration. I would love to see you promote your redesigned and refurbished clothing store, "while one swore," If this is real, I will rightly never buy North Face again. "
& # 39; Gucci was designed as status, opulence and fashion. North Face is now breaking into the fashion arena? Disappointed. I'm not going to lie, ”commented another.
The two brands run several pop-ups selling the high-priced equipment.
At London's Selfridges department store, staff are offering one-on-one video calls to potential buyers to review the collection. The slots are already sold out.
The store's website states, “What happens when one of the most respected fashion houses merges with the world's most famous outdoor brand?
Unimpressed social media users mocked the collaboration images, with one commenting that "someone in marketing" had to be fired
& # 39; An unexpected but extremely desirable collection. Discover the story behind the collaboration with us and buy the coveted pieces exclusively at Selfridges with a one-on-one video call at home.
"Due to high demand, our video calls are currently booked out. Be the first to know when more slots are available by following @TheOfficialSelfridges and subscribe to our newsletter below for information on future Selfridges exclusives."
It went on: & # 39; Inspired by the 70s and full of colors, patterns and world-conscious references, the pioneering collaboration between The North Face and Gucci Alessandro Michelle's playful, eclectic vision brings the signature styles of The North Face – an outdoor brand, which has adapted from Himalayan explorers to downtown commuters since its inception in 1968.
& # 39; The collection is exclusive to our Corner Shop in Selfridges London via a one-on-one video call while our shop is temporarily closed. It celebrates self-discovery and clears the boundaries between fashion and function.
"From hiking boots to puffer jackets, rucksacks and sleeping bags, this collection is both an expression of our renewed appreciation for nature and shows how collaboration can continue to push boundaries and expand the horizons of fashion."
A description on the Gucci website reads: "The North Face x Gucci is a collaboration that brings together two brands with similar histories and values and celebrates the spirit of exploration."
The North Face was founded in the USA in 1968 to supply climbers. A granite dome in Yosemite National Park is celebrated with its distinctive logo.
However, in recent years it has become trendy and is now very much loved by British teenagers.
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