TECHNOLOGY

General Motors informed Prime Minister Scott Morrison of killing Holden just three minutes in advance


General Motors announced Prime Minister Scott Morrison three minutes in advance of his decision to drop the Holden brand after 72 years.

Although GM has received billions of dollars in tax dollars to keep production alive for decades, GM has shown little loyalty to the Australian government.

Mr. Morrison beat up the American auto giant.

"I'm angry – they let the brand wither on their watch," he told reporters.

A spokesman for the prime minister confirmed that GM sent Mr. Morrison an email on Monday afternoon just three minutes before making a media statement.

"Pretty bad performance," he told Daily Mail Australia.

The Prime Minister's policy adviser was notified only 15 minutes in advance.

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General Motors announced Prime Minister Scott Morrison three minutes in advance of his decision to drop the Holden brand after 72 years. The PM got out of a BMW 5 Series

Even though GM has received billions of dollars in taxpayer money to support ailing production for many decades, GM has shown little loyalty to the Australian government. Pictured are GM's senior vice president, Julian Blissett (right), and Holden's interim chairman and general manager Kristian Aquilina (left).

Even though GM has received billions of dollars in taxpayer money to support ailing production for many decades, GM has shown little loyalty to the Australian government. Pictured are GM's senior vice president, Julian Blissett (right), and Holden's interim chairman and general manager Kristian Aquilina (left).

Just over two years after Holden ceased production of cars in Australia, GM announced that it would discontinue the brand in both Australia and New Zealand from 2021, thereby ending a tradition that began in 1948.

GM will not only drop the Holden name but will also stop selling cars in Australia, Julian Blissett, senior vice president of international operations for the American auto giant, announced on Monday.

"After a comprehensive assessment, we regret that we have not been able to prioritize the investment Holden needs to be successful in Australia and New Zealand in the long term over all other considerations that we have worldwide," he said.

GM, headquartered in Detroit, also ceases construction and engineering activities in Australia, leaving 600 people out of work.

Most of the existing employees are expected to lose their jobs by June, but 200 would continue their employment for another decade to provide existing holdens on the road with warranty and spare parts obligations, Blissett told reporters.

"This was a painful decision for us and one that we didn't take lightly or easily," he said.

Industry Secretary Karen Andrews, whose first car was a Holden Torana, expressed her concerns about GM.

"I am very disappointed with the decision Holden made," she told reporters.

"The Australian government has done a lot in various forms to support the manufacturing of motor vehicles here."

The car brand Holden will no longer exist. General Motors has decided to discard the name as a synonym for Australian driving by 2021. The picture shows the last Holden Commodore at the Elizabeth plant in Adelaide in October 2017

The car brand Holden will no longer exist. General Motors has decided to discard the name as a synonym for Australian driving by 2021. The picture shows the last Holden Commodore at the Elizabeth plant in Adelaide in October 2017

The discontinuation of the Holden nameplate ended a car tradition that began in November 1948 when the first 48-215 rolled off the assembly line at the Fisherman's Bend factory in Melbourne.

General Motors' Australian arm continued to make cars for 69 years until the last Holden Commodore, the VF, was manufactured in Adelaide in October 2017.

A decade ago, the Commodore was Australia's best-selling car, a position it has held steadily for 15 years when it outbid its traditional rear-wheel-drive rival, the Ford Falcon.

In December, Holden announced that, after 42 years, the Commodore nameplate as a synonym for V8 muscle and six-cylinder family cars should be deleted in 2020.

The discontinuation of the Holden nameplate ended a car tradition that began in November 1948 when the first 48-215 rolled off the assembly line at the Fisherman's Bend factory in Melbourne. Labor Prime Minister Ben Chifley is shown with the very first model

The discontinuation of the Holden nameplate ended a car tradition that began in November 1948 when the first 48-215 rolled off the assembly line at the Fisherman's Bend factory in Melbourne. Labor Prime Minister Ben Chifley is shown with the very first model

Australian drivers were lukewarm about the last Commodore – an outdated Opel Insignia from Germany with front-wheel drive.

A month later, Holden's share of the Australian car market fell to a record low of 3.7 percent and barely reached the top ten, according to data from the Federal Chamber of Automotive Industries.

The Colorado was Holden's only entry in the top 20 last year, with the Ute built in Thailand occupying 16th place in 2019.

The sales figure of 17,472 was two and a half times lower than that of the market-leading Toyota Hilux, which had more customers than all Holden models in Australia combined.

Holden, manufacturer of popular models such as Kingswood and Torana, was Australia's most popular car brand for decades and marketed itself in the 1970s as "football, meat pies, kangaroos and Holden cars".

Its market share has gradually declined since Bob Hawke's Labor government began to process Australia's 57 percent import duties in 1988.

Leo Pruneau, Holden's chief designer in the 1970s and 1980s, said last year that Daily Mail Australia GM was likely to drop the Holden brand in the coming years.

Holden, manufacturer of popular models like Kingswood and Torana, has been Australia's most popular car brand for decades. Pictured is a 1968 Holden Premier outside the Elizabeth plant in October 2017 when local production ended

Holden, manufacturer of popular models like Kingswood and Torana, has been Australia's most popular car brand for decades. Pictured is a 1968 Holden Premier outside the Elizabeth plant in October 2017 when local production ended

"I would say we won't see a Holden badge in 10 years," he said.

& # 39; It's really sad to say. There is a good chance that the Holden name will disappear entirely. & # 39;

His prediction came true, although it was far worse than he imagined when GM pulled out of Australia instead of selling its cars as Chevrolets.

Holden began his life as a saddlery in 1856 and later assembled GM cars from the United States that were sent to Australia in kit form before making cars himself.

As the Holden name is deleted, GM may have a low presence in Australia and sell Corvette sports cars through a small number of dealers. Holdens interim chairman and managing director Kristian Aquilina admitted that there was a possibility of a “niche presence”.

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