Shoppers queued at 4 a.m. today to do the Boxing Day sales, but the amount spent is projected to decrease 26 percent year over year despite £ 1.8 billion spent online.
Brits stood outside the Next stores in Liverpool, Birmingham and North Tyneside looking for bargains at the retail giant.
According to the Center for Retail Research (CRR) and VoucherCodes.co.uk, in-store sales are still projected to fall 56 percent to £ 1.4 billion.
Meanwhile, a survey found that shoppers plan to spend an average of £ 162 online on post-Christmas sales, with clothes and shoes at the top of their wish lists, followed by food and drink, housewares and stationery.
It is because today millions of people are moving into Tier 4, which means they cannot visit stores in person as all non-essential stores and businesses are forced to close.
Sussex, Oxfordshire, Suffolk, Norfolk and Cambridgeshire will move into Tier 4 starting Saturday, which was developed in response to a variant of Covid-19 discovered in the UK.
The parts of Essex that are still in Tier 2, Waverley in Surrey and Hampshire, including Portsmouth and Southampton but with the exception of the New Forest, will also move up to the toughest tier.
The traditional 5 o'clock Boxing Day sale still attracted large numbers, which were more closely managed in a socially balanced queuing system outside of the Next store at Silverlink Retail Park in North Tyneside
Shoppers queue outside a Next store as they search for bargains during the Boxing Day sale in central Liverpool. A survey found that shoppers plan to spend an average of £ 162 online on post-Christmas sales
Customers stood in line from 4am to take advantage of retail giant Next's Boxing Day's sales at the Bullring Shopping Center in Birmingham
The additional six million that go into Tier 4 brings the total number of people with the most severe restrictions to 24 million – 43 percent of the English population. Another 24.8 million will be in Tier 3.
Commerce is projected to drop 26 percent to £ 3.2 billion and decline for the third straight year despite the surge in online sales.
Anna Naik, Lifestyle Editor at VoucherCodes.co.uk, told The Times, “Post-Christmas sales are always one of the busiest times for retailers.
"And while this is still the case, it's not surprising that sales have been falling for the third year in a row, particularly due to the new restrictions affecting most of the country."
Most of the Boxing Day sales this year have to be done online as stricter lockdown rules in many areas have forced stores on Main Street to close.
Research by Barclaycard found that a third (33 percent) of people also plan to spend more on sales after Christmas than on Black Friday and Cyber Monday. The main reason for this is the belief that the deals are better after Christmas.
The study found that Boxing Day is the most popular day to start selling purchases. At the beginning of December, more than a quarter (27 percent) were asked to make purchases on this day, a slight increase compared to 2019 (25 percent).
A quarter (25 percent) of sellers will look for gifts for themselves as they deserve treatment due to the effects of the coronavirus pandemic, while a similar proportion (24 percent) treat friends and family more than usual. for the same reason.
During the Boxing Day sale in central Liverpool this morning, customers enter a Next store while wearing face masks and using a sanitizing station
Shoppers line up at the Bullring Shopping Center in Birmingham as they lined up from 4 a.m. to take advantage of retail giant Next's sales
The people queuing outside Next at the Silverlink Retail Park in North Tyneside as traditional sales drew large numbers this morning at 5am the next boxing day
Shoppers envisioned queuing outside at the Bullring Shopping Center in Birmingham. Trade is expected to drop 26 percent to £ 3.2 billion, the third year in a row
Shoppers in Leicester during the Boxing Day sale. Spending is expected to drop more than a quarter from last year after new Tier 4 restrictions forced non-essential retailers to shut down
Buyers line up outside of Next in Leicester during the Boxing Day sale. The additional six million that go into Tier 4 brings the total number of people with the most severe restrictions to 24 million
A frugal 22 percent also use the Christmas sales to buy last-minute gifts for loved ones that they won't see during the Christmas season.
Six in ten respondents (61 percent) said they wouldn't consider shopping at a retailer unless they have a sale.
A third (33 percent) of respondents said money saved by not socializing in 2020 helped them fund Christmas. 22 percent expect to spend more on sales.
But just over two-fifths (41 percent) of those who had saved money had put it into savings.
Rob Cameron, Managing Director of Barclaycard Payments, said, "Boxing Day and post-Christmas sales are popular British traditions. After a difficult year, retailers are encouraged to see shoppers feeling generous during this festive season."
Over 2,000 people were interviewed across the UK by Opinium on behalf of Barclaycard between December 1st and 3rd.
Buyers line up outside of Next in Leicester during the Boxing Day sale. Research from Barclaycard found that a third (33 percent) of people also plan to spend more on post-Christmas sales than they would on Black Friday and Cyber Monday
Customers lining up with face masks outside a Next store in Leicester this morning. Boxing Day spending is expected to decrease by more than a quarter compared to last year
During the Boxing Day sale, two buyers line up in front of Next in Leicester. Lots of shoppers also roam online as Covid-19 restrictions forced non-essential retailers to close
Buyers imagined queuing for Next in Leicester this morning. A frugal 22 percent use the Christmas sales to buy last-minute gifts for loved ones that they won't see during the Christmas season
Chris Daly, CEO of the Chartered Institute of Marketing, told MailOnline: & # 39; This is a boxing day like no other. With much of the country subject to the strictest coronavirus measures, retail traffic will be significantly lower than it has ever been in recent years.
& # 39; The Prime Minister himself told us to avoid the crowds on Boxing Day and a lot of people will heed that advice as the new Covid cases increase sharply.
“However, for some, retail therapy may be just the light relief needed. After muted Christmas parties, as an unintended consequence of the new rules, we could see an increase in the number of people coming into stores in the lower-level areas. Many ended up staying unable to see family and friends. & # 39;
He added, “But the truth is, this once unavoidable event for the bargain hunter has been on the decline for some time. Christmas marketing campaigns now run from Black Friday through January sales, and discounts are available during that period.
"In the meantime, as we enter a new year, we may see savvy shoppers who choose to hold back their spending and wait for the inevitable clearance sales as more stores are subject to economic pressures."
It follows that, according to the latest figures, England has recorded 32,725 coronavirus cases in the past 24 hours when festive bubbles for millions were canceled.
Shoppers queue outside a Next store as they search for bargains during the Boxing Day sale in central Liverpool
Shoppers lined up at 4 a.m. to look for bargains at retail giant Next in the Bullring Shopping Center in Birmingham
Customers queue outside a Next store in central Liverpool earlier this morning as they search for bargains during the Boxing Day sale
Meanwhile, Nottingham had a very quiet Boxing Day sale this morning with largely empty streets in the city
A shopper pictured in Nottingham during a very quiet Boxing Day sale this morning. It follows that England has recorded 32,725 cases of coronavirus in the past 24 hours
Two people with Next bags out shopping during the Boxing Day sale in Nottingham, which was left largely empty
Nationwide numbers were not released yesterday as decentralized nation numbers are not counted on the government's dashboard over Christmas.
Tier 4 does not allow household mixing, although one person can meet another person outside in public spaces, while all non-essential shops and establishments must be closed, including indoor personal hygiene and entertainment.
Nobody can enter or leave Tier 4 areas, and residents are not allowed to stay away from home overnight.
Meanwhile, Bristol, Gloucestershire, Somerset including North Somerset parishes, Swindon, the Isle of Wight, the New Forest and Northamptonshire, and Cheshire and Warrington are advancing to Level 3.
In the "very high" alert level, mixing indoor and outdoor households is only permitted in parks and public gardens.
All hospitality is closed, with the exception of takeaways and deliveries. Accommodation and entertainment venues must be closed.
Cornwall and Herefordshire will move up to Tier 2 from December 26th, where the main restrictions are that mixing of households is not permitted indoors but the “rule of six” applies outdoors.
Hospitality venues must be closed unless extensive meals and drinks are served. However, large sporting and entertainment events are only permitted with a very limited audience.
The Isles of Scilly, with a population of just 2,000, will be the only area of England remaining in Tier 1.
At the lowest alert level, the “rule of six” must apply indoors and outdoors, while table service must be offered in restaurants, with the last orders placed at 10 p.m. and closing time at 11 p.m.
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