ENTERTAINMENT

ASOS is accused of "ripping off" the design of an independent jewelry brand


ASOS is alleged to have "ripped off" independent jewelry earrings after the brand was disapproved of when it was about to be posted on the site's marketplace

  • Studio Cult in New York City went on Twitter to share screenshots of the designs
  • Creative Director Yuliya Veligurskaya has been rejected by the ASOS Marketplace
  • Twitter is quick to spot the similarity between Studio Cult's $ 40 and $ 7 design, which is sold under ASOS

ASOS has been accused of "ripping off" an independent jewelry brand's design after it was rejected by the retailer's marketplace website.

Studio Cult, based in New York City, took over Twitter To share screenshots of its "flame earring" design with the international retailer's, write, "They have taken our best-selling flame earring design and claimed it as their own on their website."

"The listing says it was exclusive and labeled 'ASOS DESIGN' and 'Selling Fast'."

It added: 'It should be noted that we advertised in their market and were rejected in April for a reason which seems to us like this situation is to say that we are not original enough for their market , but our intellectual property is original enough for them to steal. & # 39;

The ASOS Marketplace is a section of the website where independent brands and vintage sellers can promote their products.

An ASOS spokesperson told MailOnline: “We take any intellectual property infringement claims incredibly seriously. When we first became aware of Studio Cult's concerns, we immediately removed the product from the website while we discussed the matter with the appropriate supplier.

ASOS sells its 90 percent zinc design for just under $ 7 (picture)

New York City-based Studio Cult (left) went on Twitter to share screenshots of its "Flame Earring" design alongside that of ASOS (right).

The independent jewelry brand accused ASOS of "ripping off" its design after it was rejected by the retailer's marketplace

The independent jewelry brand accused ASOS of "ripping off" its design after it was rejected by the retailer's marketplace

"We can confirm that ASOS was not involved in the design of this product and that our Marketplace team has not shared any information about Studio Cult with those responsible for purchasing the product, as Marketplace operates separately from the rest of the business."

Not all products marked with ASOS designs are manufactured by the company itself. Some items were designed and manufactured by third parties.

The independent boutique posted an email with its original rejection email addressed to 26-year-old creative director Yuliya Veligurskaya.

The 26-year-old creative director of Studio Cult, Yuliya Veligurskaya (picture)

The 26-year-old creative director of Studio Cult, Yuliya Veligurskaya (picture)

It read, “Thank you for applying to an ASOS Marketplace boutique.

& # 39; After careful consideration, we have decided not to proceed with your application at this point as we already have too many similar boutiques on our website.

& # 39; We do our best to ensure that all of our boutiques have a good chance of selling their products without competing heavily with one another and to ensure that we have a diverse mix of products for our customers.

"If we believe there is a void for your boutique in the future, we will contact you to join Marketplace."

Studio Cult's $ 40 earrings are made from jewelry grade 316L stainless steel. ASOS sells its 90 percent zinc design for just under $ 7 (5 pounds).

And social media users quickly realized the similarities between the two after the post was also shared on Instagram.

The independent boutique then shared an email with their original rejection email addressed to Creative Director Yuliya Veligurskaya

The independent boutique then shared an email with their original rejection email addressed to Creative Director Yuliya Veligurskaya

One user wrote: & # 39; This is just insane. I've been following you for years. I can't believe this is happening to you. Boycott ASOS! & # 39;

Another added, "Hate that, they're a big company, they should be able to do something without tearing down cool creators like you guys."

And a third commented, “So it looks like I won't buy from them until they can take responsibility for what they did because it's just awful (and I've had this brand in mind for a while keep and now they get designs stolen ?!). & # 39;

Social media users quickly realized the similarities between the two after the post was also shared on Instagram

Social media users quickly realized the similarities between the two after the post was also shared on Instagram

Studio Cult later updated the followers to say that ASOS had taken the earrings off sale since the complaint on its website.

However, the brand continued to state that this was not the end of the matter.

FEMAIL approached ASOS for comment.

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