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Asian-inspired dishes will be the biggest food trend of 2021, according to Waitrose


According to a new report from Waitrose, in the New Year the British will be sipping flavored vodka, eating fermented foods and continuing to enjoy fine dining at home.

In a year like no other, the pandemic has fundamentally changed our attitudes towards what we eat, how we eat and how we shop.

While our tastes are constantly changing, 2020 returned to classics and retro favorites as people seek solace from the food and drink they enjoy.

Looking ahead to 2021, Waitrose predicted the gourmet fashion and top tipples that we can expect as pioneers.

In a year like no other, the pandemic has fundamentally changed our attitudes towards what we eat, how we eat and how we shop. While our tastes are constantly changing, 2020 returned to classics and retro favorites as people seek solace from the food and drink they enjoy. Sherry spritzer is shown

ASIAN INSPIRATION

With such a wide variety of flavors and dishes, from Kung Pao Chicken to Okonomiyaki, Asian food culture has steadily grown in popularity and this is expected to continue until 2021.

As tasty as they may be, the most important food cabinets from Asia are the fastest growing ingredients for Waitrose Cooks' Ingredients – and Waitrose saw Chinese rice vinegar grow 194 percent, mirin rice wine 188 percent and the Japanese rice vinegar 180 percent.

One Asian dish that made a splash on social media was the tornado omelette – a traditional Korean dish made famous by TikTok.

One Asian dish that made a splash on social media was the tornado omelette - a traditional Korean dish made famous by TikTok

One Asian dish that made a splash on social media was the tornado omelette – a traditional Korean dish made famous by TikTok

Step by Step: Simple Instructions for Making Your Own Tornado Omelette at Home

Step by Step: Simple Instructions for Making Your Own Tornado Omelette at Home

The dish is made with chopsticks to whisk eggs in a hot pan – by the way, egg sales increased 22 percent in 2020.

Earlier this month, Waitrose reported that the overnight search for liquorice had skyrocketed thanks to the “nigella effect”. The supermarket said it had searched 29 percent more for salty sweets since the program was broadcast.

Korean gochujang chili paste, mace, and smoked peppers, highlighted as essential in Nigella's pantry, saw sales jump 49 percent, 149 percent, and 70 percent, respectively – as customers stock up on new staples for pantries

BACKING BRITISH

The fishing rights were a major negation point of the Brexit agreement, which is due to come into force on January 1st. As a result, British seafood is back in the spotlight. Sales have tripled in the past six months, and clams, cockles, clams, and oysters have proven particularly popular. A fish market is pictured in Glasgow

The fishing rights were a major negation point of the Brexit agreement, which is due to come into force on January 1st. As a result, British seafood is back in the spotlight. Sales have tripled in the past six months, and clams, cockles, clams, and oysters have proven particularly popular. A fish market is pictured in Glasgow

Provenance, animal welfare, taste and value have never been so important. Interest in ethical sourcing is growing all the time, and as more people worry about overseas farming standards, 2021 will be the year more British and organic produce will be purchased.

The fishing rights were a major negation point of the Brexit agreement, which is due to come into force on January 1st. As a result, British seafood is back in the spotlight. Sales have tripled in the past six months, and clams, cockles, clams, and oysters have proven particularly popular.

Sales of the Waitrose Duchy Organic range also increased by a total of 13 percent, while sales of organic chickens rose by 42 percent and vegetables by 23 percent. Waitrose sold 375 bags of its Duchy Organic carrots every hour.

FAVORING FLAVOR

Following in gin's footsteps, flavored vodka will be the number one choice for many in 2021. Without the heady botanicals of gin, it's amazingly versatile in a wide variety of homemade cocktails and with so many fun flavors to choose from – like fir, rhubarb, and jam – the possibilities are endless. Vodka with Black Cow flavor is shown

SHERRY SPRITZERS

Mediterranean food isn't the only trend across the canal.

Splashes in a highball glass are also in the spotlight, straight from the Middle Ages.

Think sherry or white port simply served with tonic and ice for a refreshing long drink, or go the extra mile and add a fruity note.

With plenty of savory options to choose from – including an orange and ginger wine splash and a fruity gin splash – these drinks will become more mainstream in 2021.

Flavored vodka is following in gin's footsteps and will be the number one choice for many in 2021.

Without the heady botanicals of gin, it's amazingly versatile in a wide variety of homemade cocktails, and with so many fun flavors – like fir, rhubarb, and jam – the possibilities are endless.

IT IS TO BE FERMENT

Conservation is where it is. Originally introduced as a preservation method, fermentation remains one of the fastest growing trends among buyers and home cooks.

As the amount of time spent at home increases, the nation is experimenting with preservation techniques using substitute food while reducing waste remains a high priority. UK social media mentions of canning and fermenting are up 28 percent, and searches for "pickling" on Waitrose.com are up 222 percent.

In addition to home fermentation – Waitrose continues to see sales of fermented favorites like sourdough and kimchi – the classic Korean dish made by fermenting cabbage and carrots in a tasty, flavorful sauce – and the popular fermented drink kombucha continue to grow.

The biggest lockdown trend in breadmaking was sourdough, with 115,000 page views on the BBC Good Food website between March and May – up 900 percent year over year.

Waitrose continues to see sales of fermented favorites like sourdough and kimchi - the classic Korean dish made by fermenting cabbage and carrots in a tasty, flavorful sauce - as well as the popular fermented drink kombucha. The biggest lockdown trend in breadmaking was sourdough, with 115,000 page views on the BBC Good Food website between March and May - up 900 percent year over year

Waitrose continues to see a surge in sales of fermented favorites like sourdough and kimchi – the classic Korean dish made from fermented cabbage and carrots in a tasty, flavorful sauce – as well as the popular fermented drink kombucha. The biggest lockdown trend in breadmaking was sourdough, with 115,000 page views on the BBC Good Food website between March and May – up 900 percent year over year

AT HOME EXPERIENCES

At home, eating has become more prominent – nearly two-thirds of Britons say meal times have become more of an event – and this has led more people to recreate restaurant-style meals at home.

However, recreational experiences at home don't stop with eating.

Bean to Cup coffee machine sales at John Lewis rose 64 percent and coffee beans at Waitrose rose 44 percent as people tried to recreate the atmosphere of a coffee shop at home.

While at home, cocktail bars, cinemas, and music festivals have popped up in households and gardens – a trend that will continue into 2021.

At home, eating has become more prominent - nearly two-thirds of Britons say meal times have become more of an event - and this has led more people to recreate restaurant-style meals at home.

At home, eating has become more prominent – nearly two-thirds of Britons say meal times have become more of an event – and this has led more people to recreate restaurant-style meals at home.

What did the British eat in Lockdown?

FORMATS

Consumer awareness of the ethical principles and convenience of alternative formats has never been so widespread. At Lockdown, visitors were less able to visit stores, so larger formats like "bag in box" were in demand and customers didn't look back.

Canned wine, post-friendly cocktails, and bag-in-box wine have pushed the boundaries of the expectation of buying quality beverages. This trend will only continue as we see more innovation in the industry and more customers preferring different types of packaging than ever before.

THE OLD AGAINST THE NEW

In a year of uncertainty and change in 2020, we turned to old favorites. In terms of drinks, this meant we improved our mixology skills to make sure we didn't miss out on our favorite cocktails and that we settled in for nights with a trustworthy bottle of Malbec or Sauvignon Blanc. For 2021, our sense of exploring the new will be refreshed when 20 percent of us say we plan to keep experimenting with new beverages at home and up to a third among 18- to 24-year-olds. We also expect an increase in the popularity of lesser known wine regions and grape varieties, as well as more exotic spirits and unusual flavor combinations.

WINTER ROSE

Stormy sales in the fall of 2020 (up 57% over the previous year) prove that pink is officially valid for all seasons. Versatile, gourmet-friendly, and with the ability to get us straight to Provence in one sip, rosé wine had the greatest year ever last year and won't continue to grow until 2021.

SPLASH

The trend of enjoying a splash in a highball glass starts directly from the Med – Think Sherry or White Port, which is simply served with tonic and ice for a refreshing long drink.

SHERRY

Martinis with a sherry rinse, the advent of sweet sherry, and a world of dishes that go from salty sausage to rich, indulgent desserts – sherry is enjoying a surge in popularity. Interestingly, people seem to be rediscovering the classic or traditional styles of manzanilla, amontillado, and oloroso – which used to be all about sweet cream cherries.

ENGLISH WINE

The quality of the 2019 vintage of English and Welsh wines is the best we've seen. Coupled with the increasing popularity of English and Welsh red wines – especially lighter styles – this is a busy year for home-grown wine. 2019 still wines are in stock now, while Fizz will last for a few more years. So keep an eye out!

LOW AND NO

18% of us plan to keep trying more low-alcohol or non-alcoholic beverages or “mocktails” to reduce alcohol consumption, and this increases to a third of all 18 to 24 year olds. The sales at Waitrose confirm this trend: Low and no sales increased 22% over the previous year. A new addition is a sparkling wine, IPA and stout, which further expands the range of non-alcoholic versions of our favorite drinks.

GRAPES

The Spanish Albarino (or Alvarinho if it's from Portugal) is getting stronger and stronger and will have its real mainstream moment in 2021. Primitivo is also showing no signs of slowing its meteoric rise.

FLAVORED VODKA

The growing trend towards flavored spirits, led by gin, has resulted in flavored vodka becoming the newest spirit of choice. Without the heady botanicals of gin, it is amazingly versatile in a wide range of homemade cocktails. Entertaining flavors like fir, rhubarb, and jam offer endless possibilities.

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