Tech giant Apple, valued at over $ 1 trillion, is suing a company of five over using a green pear as a logo.
Apple claims the recipe app's logo is very similar to its own fruity emblem and is trying to prevent the small business from being branded its own.
Prepear says it is terrifying to be in a legal battle with one of the largest, richest, and most powerful companies in the world.
Prepear, however, sees it as a "moral obligation" to stand up for oneself despite the financial burden that the legal battle puts on the company.
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Apple (right, logo) is bringing a recipe and food preparation app called Prepear (left, logo) to court to advertise using the company logo. Apple is one of the richest companies in the world, and according to Prepear, the cost of the litigation forced them to lay off an employee
Apple filed an objection against the food preparation company, MacRumours and iPhone reported for the first time in Canada.
The Apple logo is one of the most easily recognizable in the world, and the company has repeatedly protected it from being copied.
The company claims the presence of the green pear logo could detract from the distinctiveness of the Apple logo and reduce the company's recognizability.
According to Prepear, the cost of the lawsuit so far has been "many thousands of dollars." One employee had to be laid off to survive the legal onslaught.
In contrast, Apple CEO Tim Cook is now officially a billionaire as his personal worth skyrocketed after Apple shares rose last week.
He's been in the top job at Apple for nearly a decade, and Apple is currently trading at around $ 1.9 trillion, with his shares up nearly 54 percent so far this year
The two logos have similarities, they are both fruits and have a leaf. But there are also clear differences.
For example, as the company names suggest, one is an apple and one is a pear. They are also different colors and the angle of the sheet is different.
However, Apple thinks this is worth complaining about, describing the Prepear logo as "a minimalist fruit design with a right-angled leaf that is slightly reminiscent of Apple's famous Apple logo and has a similar commercial impact."
Court records show Apple believes that the similarities in the logos overshadow the differences.
It is also said that the Apple logo is "so famous and instantly recognizable" that it "leads the ordinary consumer to believe that the applicant is Apple related, affiliated with, or supported by Apple".
Russell Monson, co-founder of Prepear, started a petition entitled "Save the Pear from Apple!" Increase support for the small app.
Apple boss Tim Cook is a "demanding" boss who "leads through interrogations"
Despite his kind, gentle demeanor, Apple's CEO Tim Cook has been described as a tough leader who is known to "bring his employees to tears".
A new profile of the billionaire Apple boss describes a man who, according to the Wall Street Journal, leads his employees "through interrogations".
Cook succeeded Apple co-founder Steve Jobs as CEO in 2011, six weeks before his death from cancer.
Since then, Apple's market value has grown from $ 348 billion to $ 1.9 trillion, but the "cautious and tactical" leader has had to be ruthless behind the scenes.
According to the Bloomberg Billionaires Index, Cook reached billionaire status earlier today.
For Prepear, the logo is a clever play on words and integrates his product into his logo.
For Apple, it is a company that claims to offer "identical and / or highly related goods and services" and therefore poses a threat.
Apple is a company that does many things – healthcare, social networking, cell phone manufacturers – and it says a meal planning app would be "within Apple's natural expansion zone for Apple's Apple Marks."
In other words, the fact that Apple might one day branch out into recipes and meal planning is enough Reason for contesting the use of the logo by Prepear.
Natalie Monson, co-owner of Prepear, said on Instagram that she doesn't want people to stop using Apple products.
Instead, their public requests are the result of a sense of duty.
"I feel a moral obligation to oppose Apple's aggressive legal action against small businesses and to fight for the right to keep our logo," she said.
"We're defending ourselves against Apple not only to keep our logo, but also to send a message to big tech companies that bullying has consequences for small businesses."
MailOnline asked Apple for a comment.
Apple's CEO, Tim Cook, had to testify before the US Congress last month, along with the directors of Amazon, Facebook and Google, as part of an antitrust investigation of large technology companies.
Russia's Federal Antimonopoly Service (FAS) also ruled today that Apple has violated antitrust laws following a complaint from cybersecurity firm Kaspersky Lab.
Earlier this year, Apple was fined $ 25 million for failing to tell customers that it was deliberately slowing down older iPhones.
The iPhone maker hit the headlines in 2017 for failing to disclose the consumer impact of the move, and France's watchdog has fined the company.
The international scandal erupted in December 2017 when Apple admitted that its iOS update slowed down older phones and shortened battery life.
In fiscal year 2019, Apple achieved a total of 260.17 billion US dollars (237.42 billion euros). The fine of 25 million euros corresponds to around 0.01053 percent of this amount.
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