Tampax has had an overwhelming backlash since the debut of their last British television campaign.
The brand for female products from the American company Procter & Gamble is sold in over 100 countries worldwide.
And her latest TV commercial, which aired during family-friendly shows, including the British Got Talent, shows a chat show host who explains how to properly insert a tampon.
But since this month's broadcast, many people have expressed their disgust on the Irish radio program Liveline, while others have rated social media advertising as "terrifying".
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Tampax shared the opinion with its latest television commercial (pictured), in which a chat show host explains how to use a tampon properly
The chat show host asks the audience if they are normally able to feel their tampons before saying, "You have to get them up there, girl."
A YouTube recording of the Tampons & Tea ad triggered a number of complaints.
The ad says, "Tell me how many of you will ever feel your tampon?" Says the chat show host in the campaign.
"You shouldn't, it could mean that your tampon is not wide enough. You have to have her up there, girl.
& # 39; Example: Our special Tampax Pearl Compact Grip is your guide to comfort. Simply pull, lock and insert.
& # 39; Not just the tip, up to the handle. So bring her up there, girl, with Tampax. Do it for convenience. & # 39;
The chat show host shows a guest that feeling that your tampon has not been inserted correctly is a sign that it has not been inserted correctly
The host advertises the brand's Tampax Pearl Compact Grip product and says: "Not just the tip to the handle."
A stream of people increased Twitter Blasting Tampax as a "step too far" when it comes to educating girls about the use of tampons.
One person wrote: “I understand that women's health is very important, but the new Tampax ad is only one step too far.
& # 39; & # 39; Bring her up there, girl, I'm sorry, but when a guy says there's going to be chaos to a girl. Ad is disgusting #Liveline no problem with promoting the product, it's the way it is done. & # 39;
Another said, "Well, what idiot planned this most inappropriately," will you put it in the Tampax girls' ad in BGT tonight? When a lot of young children are still watching & # 39;
A third added: “The slogan they invented for the new Tampax ad is terrifying. If women were responsible for this terrible advertisement, we would be in serious trouble. But it must have been. & # 39;
She has identified a number of responses to the ad as unsuitable for viewing on family-friendly television programs
However, others have praised the ad, arguing that it is necessary to speak openly about using a tampon.
& # 39; I love the Tampax tampons and the tea advertisements. Talking openly about the right way to use a tampon helps so many people who would otherwise be embarrassed to ask and helps talk about periods that are still taboo despite 50 percent of the population, ”wrote one.
Another said: & # 39; Finally the first real advertisement for tampons! Well done, Tampax! No blue liquid and honest advice! Times change! Even Britain has finally abolished the tampon tax! & # 39;
A third added, "This is the Tampax ad that everyone who uses it needs."
The backlash against the advertising comes after a series of other campaigns on feminine hygiene have been launched, including the "This Girl Can" campaign earlier this year, in which a girl exercised with a visible tampon cord.
Others have argued that advertising is useful to teach women how to use tampons properly, and praised Tampax
Aileen Nathan, Category Director Baby and Women's Care at P&G, said: “At Tampax, we believe in normalizing conversation across periods through awareness, information and education. Our carefree advertising focuses on a very common usage question and is designed to help those who use applicator tampons use the product correctly.
& # 39; Our most recent study with women in the UK found that a large proportion – 79% of occasional tampon users – had regular or occasional complaints when using a tampon. As a result, many felt that tampons simply weren't for them, but if we keep talking to these women, we believe the problem is with the wrong introduction.
“We are on a mission to clear tampon complaints for everyone, and we believe we have created an ad that communicates this in a factual, down-to-earth manner. During its development, we tested it with women of all ages to understand the reactions and to ensure that there is clear communication on how to properly insert a tampon.
"Although we appreciate that the ad is not for everyone and we fully respect these opinions, we have seen many positive responses from women who had a" light bulb moment "and realized that they were uncomfortable with the wrong insertion We would invite anyone who has questions about the use to contact our consumer advisors at 0080077634434 or 08000285884 (UK), 1800509203 (IRE).
(tagsToTranslate) Dailymail (t) Femail (t) Britains Got Talent